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Positioning of enterprise website: show brand, build trust, undertake consultation

Corporate websites are mainly used to display company introduction, business services, case content, brand image and contact information. It is usually not simply used to “send articles”, and not necessarily to “direct order” as the core, but more emphasis on brand display, customer trust and consultation conversion.
fig. beginning / Website positioning / Corporate Website Positioning

snapshot

Corporate websites are more suitable for “branding and consulting” projects.

If the goal of your website is to allow customers to learn about your company, see your business, build trust, leave contact information or submit an inquiry, then a corporate website is usually the most standard choice. It suits most companies, studios, service teams and branding programs.

Bottom line.

The core role of the corporate website is not to “pile things up”, but to allow customers to quickly see who you are, what you do, and whether it is worth contacting.

for whom

These items are usually better suited for business websites

small and medium enterprise

Would like to have an official website to display company profile, services, cases and contact information.

Studio / Service Team

Need to demonstrate team capabilities, scope of business, success stories and ways to work together.

Brand official website project

Value brand image, page texture and overall presentation more than complex business functionality.

Businesses that require consulting

Examples include industrial, design, consulting, renovation, software services, education and training industries.

Not really for anyone.

These situations may require more than just a business website

The core objective is to sell goods and place orders

If the website focuses on trading and paying for goods, a mall website would be more straightforward.

Need for complex business systems

If you want to do membership, approvals, order flow, and permission systems, you're more on the custom development side.

Focus on ongoing content operations

If the core goal of the site is to post articles for SEO in the long term, a blog site would be more relevant.

Mainly local door-to-door service

This will usually be closer to a local service site and will require a greater emphasis on regional and conversion portals.

content structure

Business websites need to get customers to read these questions in order

The enterprise website is not a simple list of columns, but the customer's most concerned about the problem to make it clear: who you are, what you can do, have no experience, how to contact.

Who is this company?
Company introduction, brand positioning, team background, qualification strength.
Home, About Us
What services can be provided?
Scope of business, service process, applicable targets, and description of advantages.
Products / Services, Solutions
Any real experience?
Past cases, collaborating clients, deliverables, client testimonials.
Case display, customer evaluation, qualification and honor
How to communicate further?
Phone, Twitter, email, form, address and inquiry portal.
Contact Us, Online Inquiry, Reservation Form

Recommended Routes

Which website builder is right for a business website?

The orientation page is only responsible for helping you pick a direction. Different ways of building a website require different resources, so select a route and then go to the hosting, resources or tutorials page.

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WordPress Self-Build

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Suitable for most business official websites, service websites and long-term operational projects. Subsequent extensions for pages, SEO, forms, cases and multilingualism are available on an ongoing basis.

Need to prepare:Domain names, hosting, WordPress, themes, plugins, corporate email.
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SaaS website builder

Go live quickly

Suitable for business websites with standard needs, clear budget and don't want to maintain hosting and programs by themselves. Fast on-line, but freedom and migration are usually weaker.

Need to prepare:Platform accounts, templates, packages, domain bindings, forms.
View SaaS Website Building Resources

AI website builder

Generating drafts

Ideal for quickly generating a draft home page, page copy and basic visual direction first. Suitable for initial validation, with subsequent manual adjustment of structure and content still required.

Need to prepare:Branding materials, industry descriptions, page copy, image stock.
View AI website building resources

Pre-construction information

Prepare this content material before making a enterprise website

These are not technical resources, but website content material. The clearer the information, the easier it will be to make the website into an official website that “customers can understand and are willing to contact”.

Company Information

Company introduction, development history, team information, qualification certificate and brand story.

Services

Specific services, suitable populations, service processes, delivery standards and core strengths.

case law

Project examples, client testimonials, co-branding, data results or before and after delivery.

Conversion Portal

Phone, WeChat, Email, Forms, Addresses, Maps and Inquiry Button Copy.

visual material

Logos, brand colors, company photos, product images, case images and promotional videos.

Basic Account

Domain name, hosting or platform account, statistical tools, customer service tools, and corporate email.

Common misconceptions about enterprise websites

A lot of corporate websites are not “not done”, but “not made clear”.”

The common problem of enterprise official website is not the number of pages is not enough, but the positioning is not clear, the copy is vague, the column is confusing, the case is not enough, the conversion entrance is too weak. If the user looks at the home page and still do not know what you do, this site is very difficult to play a role.

Don't just pile on the company profile

Clients care more about what problem you can solve than how much background you've written.

Don't lack case content

Cases are one of the most direct ways to build trust in a company's official website.

Don't have no conversion portal

At least one of the phone numbers, forms, tweets, and emails should be clearly visible.

Don't make a pile.

The point is not more information, but a clear structure and focus.

the next step

After determining to make a business website, it is recommended to continue like this

If you choose WordPress self-build, the next step is to choose a host first; if you haven't decided on a method yet, you can see a comparison of building methods first.

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Enterprise Web Hosting Recommendations

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How to choose the way to build a website

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WordPress website tutorial

Other website types

Not sure if it's a business website? Check out other types too!

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