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Igama le-domain lisenokubonakala liyilebhile nje, kodwa lineziphumo zexesha elide: ukukhunjulwa kophawu, ukuthembeka, amazinga okucofa kwi-SEO, ukufikeleleka kwee-imeyile, ukusebenza ngaphaya kwemida, kunye neendleko zakho zokufuduka kwixesha elizayo.

Xa kuziwa kwi-domain TLDs, akukhethi nje “isihlomelo”, kodwa ke:Isango lokuthembana, iimpawu zentengiso, imida yolawulo, ixabiso lophawu。

Eli nqaku libeka ii-domains ezikwinqanaba eliphezulu ze-.com, .net, kunye neekhowudi zelizwe (ii-ccTLDs) kwisakhelo esinye sokwenza izigqibo, sikwenza ukwazi ukwenza ukhetho olusabelayo kwimarike oluza kuhlala luhleli ixesha elide.

1. Okokuqala, qonda ukuba yintoni kanye kanye i-top-level domain (TLD): ayikho nje ngenxa yobuhle, kodwa isebenza njengophawu.

Igama le-domain linamacandelo amabini:

• Igama leNkosiUmzekelo example
• Idomu yomgangatho ophezulu (TLD)Umzekelo .com、.net、.de、.cn

Indima yeziphelo yandela kude ngaphaya kobuhle nje. Zidlulisela “ulwazi oluthile oluqhelekileyo” kubasebenzisi nakwiinjini zokukhangela:

• Le yisayithi efikeleleka ngakumbi kwihlabathi jikelele (umzekelo .com、.net) okanye ukhetha ilizwe elithile ngakumbi (njengokuba .de、.jp）？
• Ingaba oku kungenjongo zenkampani/zorhwebo okanye kuyohlobo oluthile lokusetyenziswa yimibutho (nangona eneneni umahluko phakathi kwazo usiba lufifi ngakumbi)?
• Ingaba abasebenzisi baya kuthatha ngokwemvelo ukuba bathembe ngakumbi esi silandelo (ingakumbi kwiimeko zorhwebo lwe-intanethi, iintlawulo, kunye nokungena kwi-akhawunti)?
• Ingaba iinjini zokukhangela ziya kuyithatha njenge “signali eyomeleleyo yokubonisa indawo”?

Google kwi-“Iwebhusayithi yeelwimi ezininzi neengingqi ezininzi”Izikhokelo zichaza ngokucacileyo:Iidomains ezikumgangatho ophezulu zekhowudi yelizwe (ccTLDs) zinxulunyaniswa namazwe athile, zinika abasebenzisi kunye neenjini zokukhangela iimpawu ezicacileyo zokujolisa kwilizwe elithile. Kwelinye icala, iidomains ezikumgangatho ophezulu ezingeyomzila (gTLDs) ezifana ne-.com okanye i-.org zifuna amanyathelo ongezelelweyo okucacisa ngokuthe ngqo ilizwe kuGoogle.

2. Iindidi ezintathu eziphambili zezihlomelo: ii-gTLDs, ii-ccTLDs, kunye nee-gTLDs zemimandla

A. i-gTLD (igama lesizinda eliphambili eliqhelekileyo)

Okuxhaphakileyo:.com、.net、.org、.edu、.gov njl.

Olu hlobo lwegama lesizindaAyibotshelelwanga kwilizwe elithileIfaneleke ngakumbi kwiibrendi namashishini afikelela kwihlabathi jikelele okanye kumazwe amaninzi.UGoogle kwaye ubeke .com、.org、.edu、.gov Imizekelo yee-gTLDs iquka:

B. ccTLD (igama lesizwe eliphezulu elinekhowudi)

Okuxhaphakileyo:.de(Jamani),.cn(eTshayina),.jp(eJapan),.uk(UMbuso Omanyeneyo) njl.

Ii-ccTLDs zinxulunyaniswe namazwe okanye imimandla kwaye ngokwesiqhelo zomeleza kakhulu iimpawu zokwenza lwalapha. Ze-IANA Idatabheyisi yeSiseko seMbewu(i-Root Zone Database) idwelisa ii-top-level domains kwaye ibonisa uhlobo lwazo (ijeneric/ikhowudi yelizwe), nto leyo eyenza ibe ngomnye wemithombo enyanzeliso kakhulu yolwazi olunjalo.

C. ii-gTLDs zeNgingqi (ezibonakala ngathi zezizwe ezithile kodwa zihlala ziphathwa njenge “jikelele” kuGoogle)

Okuxhaphakileyo:.eu、.asia
UGoogle Kucacisiwe ngokucacileyo ukuba iziphelo ezinjalo “ezinxulumene ngokwejografi” zihlala ziphathwa njengeedomains ezingeyomntu, ngokufanayo .com okanye .org。

3. Eyona nto ibaluleke kakhulu: UGoogle uza kuphatha kwakhona iisufiksi ezithile “ezibonakala ziyiidomains ezikumgangatho ophezulu weekhowudi zelizwe” njengeedomains ezikumgangatho ophezulu eziqhelekileyo.

Le yingxaki eqhelekileyo kubantu abasandul“ ukufika: ezinye iziphelo zifaneleka njengee-ccTLDs (iidomains eziphezulu zekhowudi yelizwe), kodwa ngendlela ezisebenza ngayo zifana nee-domains ezingeyomntu (”iziphelo ezimela ishishini/intsingiselo") xa zisetyenziswa. UGoogle uziphatha njengee-gTLDs.

IGoogle inikezele ngesinye kuxwebhu lwayo olusesikweni.Uluhlu lweempahlakwaye qaphela ukuba ezi “vanity ccTLDs” (ezisoloko zithi zingamanye lawo aqhelekileyo) ziya kuphathwa njengee-gTLDs, kuquka:.ai、.io、.tv、.me、.co (Uluhlu lunokutshintsha).

Oku kuthetha ukuthi:

• Usebenzisa .ai Oku akufani nokuba “ujolise kubasebenzisi baseAnguilla”.”
• Usebenzisa .io Oku akuthethi kuthi wena “uqhuba ilizwe lokulala leBritish Indian Ocean Territory”.”
• Ngokwembono yesignali ye-SEO yendawo, ifana ngakumbi ne .com(Ukuba unqwenela ukujolisa kwilizwe elithile, kufuneka usasebenzise iisignali ezifana neethagi ze-hreflang, umxholo wengingqi, kunye neenkcukacha zoqhagamshelwano zengingqi.)

4. Isakhelo “Seemibuzo eyi-5” Sokukhetha Isimamva: Phendula le mibuzo uze wazi ukuba yeyiphi oza kuyikhetha.

Ungasondela ekukhetheni isiphelo njengomsebenzi wokwenza izigqibo osebenzisekayo kakhulu. Okokuqala, phendula le mibuzo mihlanu:

Umbuzo 1: Ingaba imarike yakho ikakhulu “elizwe elinye” okanye “amazwe amaninzi/yehlabathi”?

• Ikakhulu ilizwe elinyeIi-ccTLDs kusenokwenzeka ukuba zifaneleke ngakumbi (umzekelo, imakethi ephambili yaseJamani kufuneka iqwalasele) .de）
• Ezemazwe ngamazwe/Ehlabathini jikelelei-gTLD ephambili (.com (isaphendulo esisiseko), okanye i-gTLD + isakhiwo soluhlu (example.com/de/）

Kwizikhokelo zayo zokwenza izinto zibe zezamazwe ngamazwe, iGoogle inika eli cebiso lilandelayo malunga “ne-country-code top-level domains vs subdomains vs subdirectories”:

• Igama lesizwe le-domain (example.deInzuzo kukubekwa ngokwejografi okucacileyo, kodwa iingxaki zikwiindleko eziphezulu, iimfuno ezinkulu zeziseko ezingundoqo, iimfuno zokubhalisa ezinokuba qatha, kunye nokuba kunqongophele ukujolisa kwilizwe elinye.
• Igalari yefolda (example.com/de/) Kulula ukuyigcina, nangona abasebenzisi benganokuqonda indlela ekumiswe ngayo kwangoko, kwaye “ukwahlulwa kweziza kuba ngumceli-mngeni ngakumbi”.

Umbuzo 2: Ingaba “iindleko zokuthembana” ziphezulu kwishishini lakho?

• Amashishini okuthembana kakhulu(I-E-commerce, ezemali, ezempilo, iintengiselwano ze-B2B ezixabiseke kakhulu, ezifuna ukungena/intlawulo): Isimamva sibaluleke ngakumbi kw “imbono yokuqala”..comIi-ccTLD zasekhaya zikholisa ukuzinza ngakumbi.
• Iindleko eziphantsi zokuthemba(Iipothifoliyo zobuqu, iiprojekthi zomthombo ovulekileyo, iisayithi zomxholo): Iziphelo ezitsha zegama lesizinda/iziphelo ezikhethekileyo kwishishini zamkeleka ngokulula ngakumbi.

Umbuzo 3: Ingaba isicwangciso sakho sohlobo lweshishini sigxile kuhlobo kuqala na, okanye sigxile kudidi/kwigama elingundoqo kuqala?

• Uphambili lophawuKhetha isiphelo esaziwa kakhulu kwihlabathi jikelele nesithembekileyo..com okanye ikhowudi yelizwe (ccTLD), ivumela igama lophawu ukuba lisebenze njengesazisi
• Ukuphambili kweNkalo: Iziphelo zamashishini (ezifana ne .shop、.blog、.store (njl.), kodwa kufuneka kuvavanywe ukwamkelwa ngabasebenzisi kunye nomngcipheko wokuguquguquka kweendleko zexesha elide.

Umbuzo 4: Ingaba uceba ukuvelisa “inguqulelo yeelwimi ezininzi/yamazwe amaninzi”?

Ukuba uyaphuhlisa iilwimi ezininzi nemimandla, uGoogle ucebisa ukusebenzisa “ii-URL ezahlukeneyo”Yahlula phakathi kweenguqulelo zolwimi nokusetyenziswa kwazo. hreflang Okanye ufake imephu yesayithi ukuqinisekisa ukuba zonke iinguqulelo aziphosiwe ngenxa yokuxhomekeka kuphela kwi-cookie okanye kutshintsho oluzenzekelayo lwoluvo lwebhrawuza.
Oku ke kuza kuchaphazela isicwangciso sakho se-suffix:

• Iinguqulelo zamazwe amaninzi: ccTLD (igama lesizinda eliphezulu elinekhhowudi yelizwe)example.de、example.fr) icace ngakumbi, kodwa iindleko zayo ziphezulu kwaye ifuna ulondolozo olungakumbi
• Okunye okungenazinkathazo: enye .comSebenzisa iidirectories ukwahlula amazwe/iilwimi (example.com/de/、example.com/fr/）

Umbuzo 5: Ingaba ninazo naziphi na “iimfuno zokubhalisa zalapha/izithintelo zokuthobela”?

Ezinye ii-ccTLD zine “imfuno yokubakho/yobuni bendawo”.UGoogle Ikwakhumbuza abasebenzisi ukuba “amanye amazwe abeka izithintelo kubasebenzisi be-ccTLD, ngoko ke kufuneka uphande ngale nto kwangaphambili.”
Ukuba ufuna ukufikelela ngokucwangcisiweyo kwimigaqo-nkqubo yobhaliso lwegama lesizwe le-domain, iinkcukacha ze-WHOIS, iindlela zokucombulula iingxabano, kunye nezixhobo ezinxulumeneyo, i-WIPO ibonelela Idatabase yee-ccTLDUngatyelela iiwebhusayithi ezisemthethweni ze-ccTLD nganye ukuze ubone imithetho ngokweenkcukacha ezipheleleyo.

5. com: Kutheni isahlala “yimpendulo esisiseko yehlabathi”?

Ukutsho ngqo:.com Asisosiphelo sinobuchwepheshe obuphucuke kakhulu, kodwa sikhona.Eyona inamandla engqondweni yomsebenzisiisimamva

Kucetyiswa kakhulu nini ukuba ukhethe .com?

• Ujolise kubasebenzisi behlabathi jikelele, okanye usenokwandisa phesheya kwixesha elizayo.
• Uqhuba i-e-commerce/paywall/subscription/login system (iindleko eziphezulu zokuzithemba)
• Ufuna abasebenzisi “benze ngokuchanekileyo kwasekuqaleni”.”
• Unqwenela ukuba amajelo eendaba namaqabane akhuthazeke ngakumbi ukuba akucaphule aze akudibanise nabo (ngokungathi uluphawu olufanelekileyo).

.Iinzuzo eziphathekayo zeedomeyini ze-.com (ezifaneleke kakhulu kwabaqalayo)

1. Nciphisa iindleko zokucacisa“Akuyomfuneko ukuba ufundise abasebenzisi ukuba “le nayo yidomeyini esemthethweni”.”
2. Yehlisa ireyithi yempazamo yokufaka“Abasebenzisi abaninzi baya kuzama ngokwendalo. .com
3. Ukwandiswa kophawu okuguquguqukayo ngakumbiUkususela kwiblogging ukuya kwi-e-commerce ukuya kwi-SaaS, konke kuyangena kakuhle.
4. Ifaneleke ngakumbi njenge-akhawunti ye-imeyile ephambili.：[email protected] Isetyenziswa kakhulu kunxibelelwano loshishino

.Iingxaki eziphathekayo ze-.com

• Amagama amahle ahlala ethathwa ngokukhawuleza, kwaye amagama e-domain amafutshane kunzima ukuwafumana.
• Maxa wambi kufuneka wenze isivumelwano ngegama eliphambili (ongeza izandulelo okanye iziphelelo, udale amagama amatsha).

IsipheloUkuba awuqinisekanga ukuba ungakhetha ntoni kwaye uhlahlo-lwabiwo-mali lwakho luyavuma,.com Iselokhu ilukhetho oluzinzileyo kakhulu kwigama lesizinda eliphambili (ingakumbi kubaphulaphuli behlabathi jikelele). Le asiyiyo “inkolelo-ze yesiqhelo”, kodwa endaweni yoko “ukunciphisa ukuxinga kwemisebenzi ekuhambeni kwexesha”.

6. net: Ingaba isekhona? Ndingayikhetha nini?

.net Ngokwembali, ingqwalasela ibikwi-“networks/infrastructure”, kodwa eli gama kudala landa. Ekuqaliseni,.net Kufunyanwa rhoqo kwi:

• .com Njengenye indlela ukuba ayifumaneki
• Uluntu lobuchwepheshe, iiprojekthi ezisekelwe kwizixhobo
• Amanye amashishini ane .net Njenge “defensive domain” okanye “network service entry point”

I-dot net ingakhethwa nini njenge-domain ephambili?

• Sele ulugqibile igama lophawu, kwaye .com Akufikeleleki kwaphela okanye kubiza kakhulu ngokugqithisileyo
• Ishishini lakho ligxile ngakumbi kwiinkonzo zobuchwepheshe/iinkonzo zenethiwekhi/izixhobo, apho abasebenzisi bengakhathali kangako ngezongezo zegama lesizinda.
• Ningavuma na ukuthatha indlela ekhutheleyo ngakumbi kunxibelelwano lophawu lwenu (njengokugxininisa igama elipheleleyo lesizinda rhoqo kwiimifanekiso nakumazwi afakwe kwividiyo/audio)?

Kuthiwani xa kungacebisiwanga?

• I-E-commerce, ezemali, kunye neenkonzo zentlawulo: Kufuneka unciphise ukuthandabuza nokungathembi komsebenzisi.“
• Uqhankqalazisa ubukhulu becala ngokuxelelana ngomlomo:.com inememori engundoqo eyomeleleyo

7. I-Domain ePhambili yeKhowudi yeLizwe (ccTLD): Amandla ayo akwi “ntembeko yasekuhlaleni nokubekwa kwindawo yasekuhlaleni”, ngelixa ubuthathaka bayo “bukwiindleko zokwandisa”.”

Inkumbulo esisiseko yee-ccTLD inamacala amabini, kodwa omabini anamandla kakhulu:

1. Ukuhlalaliswa ngokukrwaqulaAbasebenzisi baya kuqonda kwangoko ukuba ujolise kweli lizwe/kulo mmandla.
2. Uphawu olomeleleyo lwejografi: Ngokweinjini yokukhangelaNgokwenene, ii-ccTLDs zisebenza njengophawu olomeleleyo lokuba zijolise ngokucacileyo kwilizwe elithile.

Amaxwebhu kaGoogle oKwandiswa kwamaZwe ngaMazweNokubeka ii-ccTLDs phakathi kweempawu eziphambili “zokumisela imimandla ekujoliswe kuyo,” kuchaza ngokucacileyo ukuba ii-ccTLDs zinxulunyaniswa namazwe athile, ngaloo ndlela kudluliselwa “injongo yobuzwe” enamandla kubasebenzisi nakwiinjini zokukhangela.

7.1 Iimeko eziqhelekileyo ezifanelekileyo kwii-ccTLDs

• Nisebenzela phantse ilizwe elinye kuphela (umzekelo, imakethi yaseJamani kuphela).
• Ufuna ukuthenjwa okomeleleyo kwasekhaya (i-e-commerce yasekhaya, ezemali zasekhaya, iinkonzo zomthetho zasekhaya, iikliniki, imfundo)
• Imisebenzi yakho yasekhaya idityaniswe ngokusondeleyo namashishini asekuhlaleni (iivenkile eziphathekayo/iinkonzo zasekuhlaleni).
• Indawo yophawu lwakho yile “yegunya lasekuhlaleni” (umz., amajelo eendaba asekuhlaleni, imibutho yasekuhlaleni).

7.2 Iindleko neengozi eziqhelekileyo ezinxulumene nee-ccTLDs

Google ngaphakathi Uthelekiso lweSakhiwo se-URLUthethe ngqo:

• Iingxaki zee-ccTLDs ziquka:Zibiza kakhulu (kwaye zinokufumaneka ngokulinganiselweyo), zifuna iziseko ezingcono, zinokubandakanya iimfuno ezingqongqo ze-ccTLD, kwaye ziyakwazi ukujolisa kwilizwe elinye kuphela.

Ngamanye amazwi, ukuba uceba ukwandisa kumazwe amahlanu kwixesha elizayo, ukusebenzisa ii-ccTLD ezintlanu kungathetha:

• Iiseti ezintlanu zee-webhusayithi/iziseko ezingundoqo
• Iiseti ezintlanu zolungiso lwemigaqo-nkqubo yokuthotyelwa nemfihlo
• Iindlela ezi-5 zentsebenziswano yeQela le-SEO/Umxholo
• Ukunyuka kweendleko zolawulo lokugcinwa kokungaguquguquki kophawu

7.3 Izithintelo zokubhalisa ii-ccTLD: Kufuneka uziqinisekise ezi kwangaphambili.

Ezinye ii-ccTLD zisenokufuna:

• Inkampani yasekuhlaleni/Idilesi yasekuhlaleni/Umntu oqhagamshelwayo wasekuhlaleni
• Iimpawu zorhwebo zasekuhlaleni okanye iziqinisekiso ezithile
• Iindlela ezithile zokucombulula iingxabano okanye imiqathango eyongezelelweyo

Isikhumbuzo sikaGoogle“Amanye amazwe abeka izithintelo kubasebenzisi be-ccTLD; i-WIPO ibonelela ngedatabase ye-ccTLD ukukunceda ekufumaneni ulwazi olusesikweni lwe-ccTLD nganye, kuquka izivumelwano zokubhalisa, i-WHOIS, i-ADR (Alternative Dispute Resolution), nokunye.

8. Ukuba wakha “iwebhusayithi yehlabathi jikelele”: Ingaba ii-country code top-level domains (ccTLDs) ngokwenene zigqwesa i-.com?

Abantu abaninzi bakholelwa ngokwendalo:
“Ukuze ndisebenze kwimarike yaseJamani, kufuneka ndinyanzeleke. example.deXa ndisenza iFrance, kufuneka example.fr。”

Enyanisweni, isakhiwo esidibeneyo sehlabathi esixhaphakileyo nesingakhathazi kangako yile:

• Igama lesizinda eliphambili (ngokwesiqhelo .com）
• Sebenzisa ii-directories okanye ii-subdomains kwiinguqulelo zelizwe/zelwimi.
  • example.com/de/(Ifolda engaphantsi)
  • okanye de.example.com(isithuba-sephantsi)

Google ngaphakathiAmaxwebhu asemthethweniKubonelelwe ngomahluko ocacileyo:

• I-subdomain (de.example.com）:Kulula ukwahlula kwaye kulungele kwiiseva ezahlukeneyo, nangona abasebenzisi benganokungakwazi kwangoko ukwahlula ukuba ibonisa ulwimi okanye ilizwe;
• Igalari yefolda (example.com/de/）:Kulula ukuyigcina, iindleko zokugcina ziphantsi, kodwa abasebenzisi basenokungayiboni indawo kwangoko, kwaye ukwahlulahlula iisayithi kuba ngumceli-mngeni ngakumbi;
• Iiparamitha ze-URL (?loc=de）Akukhuthazwa.

Kwangaxeshanye, iGoogle icebisa ngamandla ukusetyenziswa kweendlela eziluncedo kwiilwimi ezininzi/kwiingingqi ezininzi.ii-URL ezahlukeneyokunye noku hreflang Okanye, sebenzisa izichazi zesicwangciso-siza ukuthintela iGoogle ekusileleni ukukhwela zonke iinguqulelo ngenxa nje yokufunyanwa kweelwimi/imimandla ngokuzenzekelayo.

9. Iisufiksi “ezikwimo yexesha”: .ai / .io / .tv / .me / .co — zintoni kanye kanye?

Uza kubona iimveliso ezininzi zeteknoloji zisebenzisa .ai、.ioAbadali bomxholo basebenzisa .tvUkwakha uphawu lobuqu .meIinkampani ezisakhulayo zisebenzisa .co。

Eyona ngongoma ibalulekileyo apha yile:

Ngokobuchwepheshe, uninzi lwezi lufakwe phantsi kwee-ccTLDs, kodwa UGoogle Zinokuphathwa njengee-gTLDs (iidomains eziphambili ezijikelele).

Uluhlu lukaGoogle lwee-“ccTLDs eziphathwa njengee-gTLDs” lubandakanya:.ai、.io、.tv、.me、.co Njl. (uluhlu lunokutshintsha).

Usebenzisa inzuzo yabo

• Kulula ukufumana amagama e-domain amafutshane.
• Imibutho yeshishini.ai = Ubukrelekrele obuyingenzelwano.io Iimveliso zoMphuhlisi
• Ibonakala ngakumbi “njengemveliso/yanamhlanje”

Ixabiso ekufuneka ulihlawule

• Abanye abasebenzisi abaqhelekileyo basenokungayazi (ingakumbi kwizinto eziphathelele entlawulo/urhwebo lwe-intanethi).
• Ezinye iilwandiso zedomain zinokuba neentlawulo eziphezulu zokuhlaziya okanye zibe nokuguquguquka kwamaxabiso (kuxhomekeke kwisicwangciso-qhinga sexabiso se-registry/registrar).
• Kusafuneka usebenzise iisignali ezifana nomxholo, ulwimi, imali, iinkcukacha zoqhagamshelwano, kunye ne-hreflang ukujolisa kwiingingqi (nto leyo engafaniyo nokujolisa kwilizwe elithile).

10. Iidomains ezintsha ezingaphambili (gTLDs): .shop / .store / .blog / .app / .dev …… Zingasetyenziswa?

Isebenza, kwaye kwiimeko ezininzi isebenza kakuhle kakhulu, ingakumbi xa... .com Xa igama elihle lingafumaneki

Kodwa kufuneka uqonde “inyaniso yeziko” esemva kwayo:
Ii-gTLD ezintsha ziyinxalenye yesakhelo senkqubo eqhubekayo ye-ICANN, esiya kuqhubeka nokwandiswa nokuvela. Ye-ICANNIphepha leNkqubo ye-gTLD eNtshaIcacisa ukuba le projekthi ijolise ekwandiseni i-DNS kwaye inika iinkcukacha ezifana nokuvulwa kwesicwangciso esilandelayo sezikhundla.

Eyona nto abafiki abatsha ekufuneka begxile kuyo asikokuba bangakwazi na ukufikelela kumanqanaba aphezulu, kodwa yile:

1. Ingaba uhlaziyo luzinzile?(Ezinye i-domain extensions zitshiphu kunyaka wokuqala kodwa zibiza kakhulu ukuzihlaziya)
2. Nokuba amagama athile ayenza “iidomeyini ezikumgangatho ophezulu”okukhokelela kwamaxabiso aphezulu ngokuqhubekayo
3. Ingaba umsebenzisi uyayazi le singezo?(Impembelelo ekucofeni nasekuthembeni)
4. Ungavuma na ukuhlawula imali yonyaka ephezulu ukuze ube negama lesizinda elifutshane?

11. “Ukuhlalaliswa kwelizwe” kuxhomekeke kwizinto ezingaphezu kwezithotho nje kuphela: uGoogle ujonga iseti yemiqondiso.

Oku kubaluleke ngokukodwa, ingakumbi xa ukhetha .com okanye .ai Olu hlobo lwedomeyini eqhelekileyo.

UGoogle uchaza ukuba uza kudibanisa iimpawu ezininzi ukuze achonge abaphulaphuli ekujoliswe kubo, eziquka:

• ccTLD (uphawu olomeleleyo)
• hreflang
• Indawo ye-IP yeseva (ayiqinisekanga, njengoko iinkonzo ze-CDN/ze-hosting zihlala zisasazeke kumazwe amaninzi)
• Ezinye iimpawuIdilesi yasekuhlaleni/inombolo yomnxeba, ulwimi lwasekuhlaleni kunye nemali, amakhonkco eendawo zasekuhlaleni, kunye neProfayile yoShishino, njl.

Ngelo xesha linye UGoogle utsho ngokucacileyoMusa ukuxhomekeka kuhlolo lwe-IP ukuchonga ngokuzenzekelayo iinguqulelo zokulungiselela imimandla, njengoko iGooglebot idla ngokukrwela isuka eUnited States kwaye isenokungazifumani zonke iinguqulelo; endaweni yoko, sebenzisa hreflang• Ii-URL ezizimeleyo nezinye iindlela ezicacileyo.

12. Iingcebiso ngeziphelulowo ezinokukopishwa ngqo, zicwangciswe ngokohlobo lwewebhusayithi

Ngezantsi licandelo elona lisebenzisekayo: khetha nje inketho ehambelana nohlobo lweshishini lakho.

12.1 Iiblogi Zobuqu / Iiwebhusayithi Zomxholo

• Okukhethwayo：.com(Eyona ndlela ilula yokusasaza)
• Okukhethwayo：.blog、.me(Ngakumbi ngokobuqu/ijolise kumxholo, kodwa kufuneka kuqwalaselwe ukwazi kwabaphulaphuli)
• AkukhuthazwaUkusebenzisa isihlomelo sesizinda esitsha esingaziwayo njengesiza sakho esiphambili (ngaphandle kokuba abaphulaphuli bakho babezicacele kakhulu)

12.2 Iwebhusayithi Esemthethweni Yezorhwebo (Indawo Yokubonisa Yenkampani / Abathengi Abangaba be-B2B)

• Imisebenzi yeHlabathi：.com Okuphambili
• ishishini lasekuhlaleni: I-ccTLD yasekuhlaleni (umz. .de、.fr) ukuseka ngokulula ukuthenjwa kwasekuhlaleni kunye nokuzibeka
• Ukusebenza kumazwe amaninzi：.com + Iifolda ezingaphantsi/iidomains ezingaphantsi + hreflang (ulawulo olumiselweyo lunika ulondolozo olukhulu lweendleko)

12.3 Iiwebhusayithi zorhwebo lwe-intanethi (iintengiselwano/iintlawulo)

• Eyona nto iphambiliUkuthemba nokunciphisa ukuthandabuza
• Iintengiso zehlabathi jikelele：.com(ngokubanzi)
• Gxila kwilizwe elinye kuphela.I-ccTLD yasekuhlaleni (uvakalelo olongeziweyo lwasekuhlaleni)
• Sebenzisa ngononopheloIisufiksi ezihonjiswe kakhulu njengeegama eziphambili ze-domain (ngaphandle kokuba uphawu lwakho sele lomelele kakhulu)

12.4 SaaS / Izixhobo zoMphuhlisi

• Okuxhaphakileyo nokunokwenzeka：.com、.io、.ai(Qaphela .io/.ai Kufana ngakumbi nesizinda esiqhelekileyo sikaGoogle.
• IsindululoUkuba usebenzisa .io/.ai Xa ubhalisa igama ledomeyini eliyintloko, zama ukulikhusela. .com Ukhuselo okanye uphuculo lwexesha elizayo

12.5 Iivenkile Zasekuhlaleni / Iinkonzo Zasekuhlaleni

• Kucetyiswa kakhuluccTLD (ukuthenjwa kwasekhaya + ukubekwa kwasekhaya)
• Kwangaxeshanye, qinisekisa ukuba “ezinye iinkomba” ezifana needilesi zalapha ekuhlaleni, iinombolo zocingo, kunye nomda weshishini zigcinwa ngokufanelekileyo.”

13. Iseti yeenkqubo zokukhetha iziphelo: abaqalayo kufuneka bazilandele nje ukuphepha iimpazamo.

Inyathelo lokuQala: Chaza umda wemarike yakho“

• Gxila kwilizwe elinye: Ngena kwindlela yokuphangela ye-ccTLD
• Amazwe amaninzi/Ehlabathi: Ngena kwiNdlela ePhambili ye-gTLD

Inyathelo Lesibini: Yibala “iindleko zokuthembana”

• Ukuthenjwa Okuphezulu (Iintlawulo/Urhwebo lwe-intanethi/Ezomali):.com okanye uphambili lwe-ccTLD yasekuhlaleni
• Intembeko ephakathi ukuya ezantsi (umxholo/izixhobo/indlela yokubonisa): Qwalasela iziphelo ezikhethekileyo kushishino okanye .io/.ai njl.

Inyathelo Lesithathu: Chaza “Isakhiwo Sokwenza Kube Lwamanye Amazwe”

Ukuba ufuna inkxaso yeelwimi ezininzi/yeengingqi ezininzi, yenza kube phambili ukukhetha kwezi zinto zintathu:

• ccTLD Iindawo Ezingaphezulu KweNye (example.de）
• isizinda esingaphantsi se-gTLD (de.example.com）
• Isicatshulwa se-gTLD (example.com/de/）
  kwaye ngokuhambelana no IiDokhumenti zikaGoogleImodeli ye-pros/cons ivavanya iindleko zolondolozo kunye nokuqatshelwa komsebenzisi.

Inyathelo Lesine: Jonga izithintelo zobhaliso lwe-ccTLD

• Ndwendwela iphepha elisemthethweni lemigaqo yobhaliso yelo ccTLD ukuze ujonge “iimfuno zokubakho/isazisi sasekhaya” kunye nemimiselo efanayo.
• I-WIPO Idatabase yee-ccTLDIngasetyenziswa njengendawo yokungena ukuze ufikelele kwiiwebhusayithi ezisemthethweni zee-ccTLDs ezahlukeneyo.

Inyathelo Lesihlanu: Yenza “ubhaliso lokuzikhusela”

Okungenani, cinga:

• Iimpazamo zokubhala eziqhelekileyo
• Iziqwengana esiqhelo (.com/.net/isimamva sendawo)
  Sebenzisa i-301 redirect ukusuka kwiidomains ezingezizo eziphambili ukuya kwidomain ephambili ukuthintela ukuncipha kwamandla kunye neengozi zokwenziwa.

14. Iingxaki eziqhelekileyo: 90% – iimpazamo ezenziwa ngabantu abatsha ngemisimbo yokuphela

1. Ukukholelwa ukuba iziphelo zokugqibela zinokunyusa ngqo izikhundla ze-SEO“Ngokwejografi, ii-ccTLDs zikwasebenza njengezignali eziqinileyo, kodwa iindawo zokuhlala zizonke zisaxhomekeke kumxholo nakwizignali zomgangatho. Ngaphezu koko, ii-domains ezijikeleleyo nazo zinokujoliswa ngokucacileyo kumazwe athile.
2. Iisayithi ezilwimi ezininzi zixhomekeke kuphela ekuthunyelweni ngokuzenzekelayo.I-Google isenokungazifumani iinguqulelo; isindululo esisemthethweni kukusebenzisa ii-URLs ezahlukeneyo + iithegi ze-hreflang, njl.
3. Iinkampani zamazwe ngamazwe zithenga kwangoko ii-ccTLDs ezininzi.Iindleko zolondolozo zinyuke kakhulu (umxholo, ukuthotyelwa kwemigaqo, itekhnoloji, imisebenzi)
4. Akukho zithintelo zokubhalisa ze-ccTLD eziye zajongwa.Akunakuthengwa, akunakuhlaziywa, iinkqubo zokudlulisela zinzima, kwaye kusenokufuneka iimfuno zasekhaya.
5. Ukusebenzisa isimamva sedomeyini esingaqhelekanga kakhulu kwisayithi ephambili ye-e-commerceUkulahleka kuguqulo kunokugqitha kakhulu “konga kwimirhumo yedomain”.”

Izimiso ezili-15 Zokwenza Olona Khetho LuGqwesileyo

Okokuqala, yinciphise ingxaki yokuthemba nokusasazwa ngokusebenzisa i-.com okanye ii-ccTLD zalapha ekhaya ngokungagqibekanga. Emva koko, jongana neemfuno zeelwimi ezininzi namazwe amaninzi ngesakhiwo esisebenza kumazwe ngamazwe (ii-subdirectories/ii-subdomains + hreflang).

Imibuzo Ebuzwa Rhoqo

Q1: Njengoko ndijolise kubaphulaphuli behlabathi jikelele, ngaba kufuneka ndisebenzise .com?

Akunyanzelekanga, kodwa kudla ngokuba lolona khetho lungenazinkathazo kwigama lesizinda eliphambili. Ukuba awukwazi ukufumana elilungileyo, .com, okanye i-gTLD entsha efanelekileyo okanye .ai/.io Nangona kunjalo, kubalulekile ukuqaphela ukuba ezi zifana ngakumbi neendawo ezijikeleleyo, ezifuna iindlela ezicacileyo zolawulo lwengingqi nolwimini.

Q2: Ukuba ndijolise kwilizwe elinye kuphela, ingaba ukusebenzisa i-ccTLD ngokuqinisekileyo kungcono?

Ngokwembono “yokucaca kwendawo yejografi”, ii-ccTLDs zinamandla kakhulu; nangona kunjalo, UGoogle Kufuneka kwakhona kuqatshelwe ukuba ii-ccTLDs zinokubeka iimfuno eziqinileyo, zilinganiselwe kwilizwe elinye, kwaye ziza neendleko eziphezulu kunye neemfuno zeziseko ezingundoqo.
Ukuba unokwandisa kwixesha elizayo,.com + Iifolda ezingaphantsi maxa wambi zinokuguquguquka ngakumbi.

Q3: Ingaba ii-.ai, ii-.io, kunye nee-.tv zithathwa njengeedomains ezikumgangatho ophezulu zekhowudi yelizwe? Ingaba oku kuza kuchaphazela iinzame zam zokwenza izinto zibe zezamazwe ngamazwe?

Ngokobuchwepheshe, ezininzi ziwela phantsi kwee-ccTLDs, kodwa iGoogle iphatha ezinye zazo njengee-gTLDs (uluhlu luquka .ai/.io/.tv/.me/.co (Inokutshintsha)
Ngoko ke bafana kakhulu no .comIGoogle ayizukukubophelela ngokuzenzekelayo kwilizwe elithile; kusafuneka iisignali ezifana nee-hreflang tags, umxholo wengingqi, kunye neenkcukacha zoqhagamshelwano.

Q4: Yeyiphi eyona ndlela yokwakha ii-URL ecetyiswa kakhulu kwiiwebhusayithi ezineelwimi ezininzi?

UGoogle unikezeleIzakhiwo Ezithathu Eziphambili(Iidomains ezikumgangatho ophezulu zekhowudi yelizwe / iisubdomains / iisubdirectories) kwaye uluhlu lwe-pros/cons; ukuba ufuna iindleko eziphantsi zolondolozo, iisubdirectories zixhaphakile; ukuba ufuna isayithi eyahlukileyo, iisubdomains okanye ii-ccTLDs zenza kube lula ukuzahlula.
Nokuba yeyiphi indlela esetyenzisiweyo, umba ongundoqo kukusebenzisa ii-URL ezahlukeneyo kwiilwimi/imimandla eyahlukeneyo nokuphawula i-hreflang ngokuchanekileyo.

Q5: Ndingayijonga njani ukuba igama le-domain lelizwe elithile liyafumaneka na ukuba libhaliswe, kwaye zeziphi iimeko ezifunekayo?

Tyelela iphepha elisemthethweni lomgaqo-nkqubo wobhaliso lelo ccTLD. Ungasebenzisa kwakhona leyo ye-WIPO. Idatabase yee-ccTLDNjengendawo yokuqalela, yiya kwiisayithi ezisemthethweni ze-ccTLD ezifanelekileyo ukuze ujonge izivumelwano zokubhalisa kunye neendlela zokucombulula iingxabano.