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网站定位：先判断类型，再选择建站方案

I mua i te whiriwhiri i tētahi rongoā whakawhanake paetukutuku, me whakatau tuatahi he aha te momo paetukutuku e hiahia ana koe ki te hanga. He rerekē ngā whakaritenga o ngā momo paetukutuku mō te hanganga whārangi, te aronga ihirangi, te whakarite rauemi me te huarahi whakawhanake e whai ake nei. He mārama ake ki te tautuhi i ō whāinga tuatahi, ā, kātahi ka whiriwhiri i tētahi rongoā.
Kāinga / Whakanoho paetukutuku

Kaua e tere ki te whiriwhiri i tētahi hōtaka ināianei.

Tuatahi, tautuhia te momo paetukutuku, katahi ka whakatau me pēhea te anga whakamua.

He tokomaha ngā tāngata ka tīmata tonu ki te tiro ki a WordPress, Shopify, Wix, ngā kaiwhakarato tūmau paetukutuku me ngā tauira, engari ko te pātai tuatahi me pātai tūturu koe: kei te hanga koe i tētahi rangitaki, tētahi paetukutuku ā-pakihi, tētahi paetukutuku tauhokohoko ā-ao, tētahi pae hokohoko ā-ipurangi, tētahi pae kohinga mahi, tētahi paetukutuku ratonga ā-rohe rānei? E rerekē ana ngā momo paetukutuku, ā, me rerekē hoki ngā hanganga whārangi, ngā kaupapa matua o ngā ihirangi, ngā puna rerenga manuhiri me ngā tikanga huri.

Hei whakarāpopoto

Ko te whakarite paetukutuku e aro ana ki te pātai “he aha te momo paetukutuku e hiahia ana ahau ki te hanga”, ā, ko te mahere whakawhanake paetukutuku e aro ana ki te pātai “me pēhea te hanga i tēnei momo paetukutuku”.

Me pēhea taku mōhio?

Hei tautuhi i te tūnga o tētahi paetukutuku, tīmata mā te tiro ki ēnei mea e toru.

01

He aha tāu e hiahia ana kia mahia e ngā kaiwhakamahi?

He pānui i ngā tuhinga, he rapu mōhiohio mō te kamupene, he tuku pātai, he whakarite ota ā-ipurangi, he tiro i tō kohinga mahi, he whakapā atu ki a koe rānei? Ka hiahiatia e ngā whāinga rerekē ngā momo paetukutuku rerekē.

02

He aha te aronga matua o tō mahi?

He ihirangi tuhinga, he kōtaha kamupene, he hua, he rangahau take kaupapa, rānei he mōhiohio ratonga ā-rohe? Ko te ihirangi matua e tautuhi ana i te hanganga o te whārangi.

03

Me pēhea ngā kiritaki e kitea ai koe?

Kei te rapu tuhinga koe, kei te rapu kamupene, kei te kimi ratonga ā-rohe, kei te rapu hua, rānei kei te whakapā atu ngā tāngata ki a koe i muri i te kite i āu mahi? Ka pā tēnei ki tō tūnga me te aronga o ō ihirangi.

Momo paetukutuku

Tīmatahia mā te kōwhiri i ēnei kōwhiringa: he aha te momo paetukutuku e tino hāngai ana ki a koe?

Kia oti i a koe tō kōwhiringa, haere ki te tiro i ngā tono.
E hāngai ana ki te ihirangi →

Paetukutuku rangitaki

He tino pai mō te whakaputa tuhinga i ngā wā katoa, te whakahaere ihirangi, te whakawhanake i te rerenga manuhiri SEO, me te whakatū i te mana whaiaro, i te mana waitohu rānei.

Whakahou tuhinga · Pupuri ihirangi · Tautuhi miihini rapu
Momo whakaatu →

Paetukutuku ā-kamupene

He pai mō te whakaatu i te kamupene, ngā ratonga, ngā tauira mahi, te āhua o te waitohu me ngā taipitopito whakapā, ā, ko te aronga matua he whiwhi pātai me te whakapūmau i te whakawhirinaki.

Whakaaturanga Waitohu · Mō mātou · Huringa rerenga kōrero
Te tiki kiritaki ā-tawahi →

Paetukutuku hokohoko ā-ipurangi

He tino pai hei whakaatu i ngā hua, ngā pūkenga me ngā whai wāhitanga mahi ngātahi ki ngā kiritaki o tāwāhi, me te aro ki te tautoko i ngā reo maha, ki te whakahaere pātai, me te whakatū i te whakawhirinaki ā-ao.

Paetukutuku Ingarihi · Roto · Pātai
Whakawhitinga →

Paetukutuku hokohoko ā-ipurangi

He pai mō te hoko taonga ā-ipurangi, te kāri hokohoko, te utu me te tuku tono, me te whakahaere tonu i ngā kaupapa whakatairanga kia piki ai te tahuri hoko; ko te aronga matua ko ngā hua me te tukanga hoko.

Whakaaturanga hua · Utu ota · Hurihanga mahi
Whakaaturanga mahi →

Paetukutuku kohinga mahi

He pai mō te whakaatu i ngā mahi hoahoa, ngā kaupapa whakaahua, ngā hua whakawhanake me ngā ihirangi rangahau take, ā, ko te aronga matua ko te whakaaturanga ā-kanohi me te āhua ngaio.

Ngā rangahau take · Waitohu whaiaro · Ngā whai wāhitanga mō te mahi ngātahi
Te tiki kiritaki ā-rohe →

Paetukutuku ratonga ā-rohe

He pai mō te whakaatu i ngā ratonga, ngā wāhi ratonga, ngā tauira mahi me ngā kōrero whakapā ki ngā kiritaki e tata ana, ā, ko te aronga matua ko ngā waea mai me ngā tono whakarite hui.

Kiritaki tata · Tauwāhi mahere · Whakarite uiui

Me pēhea koe e mōhio ai i te rerekētanga?

Ētahi momo paetukutuku e māmā ana te whakararuraru

Ngā rangitaki vs ngā paetukutuku ā-pakihi

Ko te tuatahi e aro nui ana ki ngā tuhinga me ngā whakahōutanga ihirangi, ā, ko te tuarua e aro nui ana ki te whakatairanga waitohu me te huri i ngā pātai kia hoko.

Paetukutuku ā-kamupene vs. paetukutuku tauhokohoko ā-ao

Ko te tuatahi e aro nui ana ki ngā kiritaki ā-rohe, ā, ko te tuarua e aro nui ana ki ngā kiritaki o tāwāhi, ki te tautoko i ngā reo maha, me ngā pātai.

Paetukutuku ā-pakihi vs paetukutuku hokohoko ā-ipurangi

Ka aro ngā paetukutuku ā-pakihi ki te tuku pārongo me te whakatū i te whakawhirinaki, ā, ka aro ngā pae hokohoko ā-ipurangi ki ngā hua, ki te utu me te tukanga ota.

Ngā paetukutuku kohinga mahi me ngā paetukutuku ā-kamupene

Ka nui ake te aro a ngā pūkete mahi ki ngā rangahau take me ngā āhua takitahi, ā-rōpū rānei, engari ko ngā paetukutuku ā-kamupene e aro nui ana ki te whakaatu i te kamupene me ōna ratonga.

Ngā paetukutuku ratonga ā-rohe me ngā paetukutuku ā-kamupene

Ka aro nui ake ngā ratonga ā-rohe ki ngā tāone, ngā rohe, ngā nama waea me ngā rahuitanga, ā, ko ngā paetukutuku ā-kamupene e aro nui ana ki te whakaaturanga whānui o te waitohu.

Ngā paetukutuku B2B me ngā paetukutuku hokohoko ā-ipurangi

Ko ngā paetukutuku tauhokohoko ā-waho e aro ana ki ngā pātai me te whakatū hononga pakihi, ā, ko ngā paetukutuku hokohoko ā-ipurangi e aro ana ki ngā whakawhitinga tika me te tono ā-ipurangi.

定位常见误区

He maha ngā paetukutuku ehara i te mea he kino ā rātou hanga; ka tīmata noa rātou i te ara hē.

Hei tauira, tērā pea i hiahia koe ki te hanga paetukutuku hokohoko ā-ipurangi, engari i mutu koe ki te paetukutuku ā-pakihi noa; tērā pea he pai ake māu he rangitaki, engari i hanga noa koe i tētahi whārangi whakaatu tū; tērā pea kei te tuku koe i tētahi ratonga ā-rohe, engari kāore koe i whakaatu i te wāhi, kāore rānei i whakauru he kōwhiringa pūkete. Kia kua hē tō huarahi, ka uaua ake te whiriwhiri pūmanawa tika, te kōwhiri tauira, me te tuhi ihirangi.

不要先纠结工具

WordPress、Shopify、Wix 只是建站方式，先确定网站类型才更容易选对工具。

不要把所有内容都堆首页

博客、企业、电商、作品集的核心内容不同，页面重点也应该不同。

不要忽略转化方式

有的网站要让用户阅读，有的要咨询，有的要下单，有的要预约，目标不同结构就不同。

不要跳过资源准备

定位清楚后，你才知道要先准备文章、案例、商品、英文资料，还是本地门店信息。

Te hikoinga e whai ake nei

确定网站类型后，建议这样继续

网站定位解决“我要做哪一类网站”，建站方案解决“这一类网站该怎么搭”。如果还不确定类型，可以先进入对应定位页继续细看。

Tūtohunga

查看建站方式怎么选

Mōhiohio

查看建站前要准备什么

Arotake

继续看平台和工具评测