Kāinga/Aratohu/Te whakapainga SEO/Ngā taipitopito

Te aroturuki raraunga me te whakapai tonutanga:

Te waihanga i tētahi tukanga SEO porowhita kati (he mārama, he taea te mahi, he taea te whakamana)

He tino māmā te SEO ki te taka ki ngā pito e rua:

  • Whakarite kotahi anakeWhakauruhia ngā mono tāpiri, tukuna he mahere paetukutuku, whakaputahia ngā tuhinga, ā, kātahi ka tatari.
  • Te āmaimai o te tirotiro i ngā tatauranga ia rāI te wā ka heke iho tō rātou tūnga, ka tīmata rātou ki te whakarerekē i ngā mea; i tēnei rā ka huri i te taitara, āpōpō ka tirotiro i te CTR; mēnā kāore rātou e mārama, ka rapu tonu rātou i ngā akoranga.

Ko te huarahi e tino kawe ana i te tipu pumau, ko te huri i te SEO heiPorowhita kati ka taea te whakamahi anō：

Aroturuki i te hauora → Tohua ngā āheinga → Whakaritea ngā mea matua → Mahia ngā panoni iti → Whakamana i ngā hua → Whakawhanakehia ngā tauira → Mahia wawe ake ā tērā wā

Kua hoahoatia tēnei tuhinga hei āwhina i a koe ki te whakatutuki i tēnei tukanga porowhita kati; ā te mutunga, me āhei koe ki te:

  • Kei te mōhio koe ko ēhea ine hei aroturuki (he iti, he mea matua)?
  • Ka taea e koe te whakarite i tētahi hōtaka auau mō ia wiki, ia marama, ia hauwhā?
  • Ka taea e koe te mōhio wawe mēnā:He raru kei te rārangi.āeTe hekenga o te reiti pāwhiri-whakawhitirāneiEhara i te mea e hāngai ana te ihirangi
  • Kia oti i a koe ngā whakarerekētanga, ka mōhio koe me pēhea te tirotiro kia tika ai rātou (kāore e whakawhirinaki noa ki te rongo).
  • Mēnā ka taea e koe te whakakōkiri i ngā tikanga whai hua hei tauira, ka māmā ake, ka māmā ake te mahi.

1. Porowhita kati: Ehara te whai i te raraunga i te “titiro ki ngā raraunga”, engari ko te “whakatau”.”

Wehea te whakapai tonutanga o te SEO ki ngā hipanga e ono, ā, kāore koe e ngaro i tō huarahi:

  1. Te Aroturuki Hauora (Haemostasis)He raruraru kei reira mō te torotoro, te tāurutanga, me ngā hapa?
  2. Tātaritanga Whai Wāhitanga (Tipu)He aha ngā whārangi kua tata oti?
  3. Te whakarite i ngā mea hei mea matuaWhakaritea ngā mahi he pānga nui, he iti te utu, ā, he iti rawa te tūraru.
  4. Ngā panoni itiMe whakarerekē kotahi anake te momo rerekē i ia wā (taitara / ihirangi kei runga ake i te pae wehewehe / hononga ā-roto / hōhonutanga o te ihirangi)
  5. Whakamana me te arotake whai muriTirohia ngā ahunga, tirohia ngā whakataurite, tirohia ngā anga wā—engari kaua e tiro ki te wāhanga 48-haora.
  6. Tārua mō te uaWhakakotahitia ngā tikanga whaihua ki ngā tauira taitara, ngā tauira hanganga, ngā tauira FAQ me ngā ture hono ā-roto.

Mēnā ka oti i a koe ngā hipanga 1–3 anake, ka mau tonu koe ki taua wāhanga, ahakoa kua pānui koe i ngā pūrongo maha, kāore koe e mōhio me aha.
Mēnā ka whakahaere noa koe i ngā hipanga 4–6, ā, kāore koe e aroturuki ana i te tukanga, ka kitea e koe kei roto koe i tētahi āhuatanga kāore koe e mōhio ana āhea ka hē ngā mea, ā, kua tōmuri rawa kia whakatika i a rātou.

2. Anga taputapu: Me aro noa atu ia taputapu ki tētahi momo raru kotahi (kaua e whakaarohia te taputapu hei whāinga whakamutunga)

Tēnā, kia mahara:He aha ngā pātai e whakautua ana e ia taputapu?Kāore e hiahiatia kia ako koe i ngā āhuatanga katoa i te tuatahi.

2.1 Pokapū Rapu: Te pokapū mō te torotoro, te tāurutanga me te mahinga rapu

E aro nui ana ki ngā take matua e whā:

  • I mau rātou i a koe?(Hapa tarai, kāore i angitū te whakahāere, kāore te tūmau e wātea ana)
  • Kua rārangiā?(He aha kāore i tāpirihia ki te rārangi?) —Tūtohu whārangi mō report Ka whakarārangi i ngā take e kore ai e whakauruhia ngā whārangi, pērā i te aukatinga e robots.txt, ngā whārangi tārua rānei.
  • E pēhea ana te mahi rapu?(Ngā pāwhiri/Ngā whakaaturanga/Te reiti pāwhiri/Te tūnga toharite)——Te mahinga report Ko ēnei ngā tohu matua e whā.
  • He maha ngā pūrere rapu, ā, ka taea e te paetukutuku te kawe i te kawenga?——Ngā tatauranga tarai report Hei tiro i ngā tono torotoro, ngā whakautu, ngā take wātea, me ētahi atu.

Ka taea e koe te whakaaro ki te Search Console hei pokapū arotake hauora mō te SEO.

2.2 Tātaritanga (hei tauira GA4): Te pokapū mō ngā whanonga kaiwhakamahi me ngā hua pakihi

Ka whakamōhio atu te Search Console ki a koe he aha ngā mea e tupu ana i te taha rapu, ā, ka whakamōhio atu te Analytics ki a koe he aha ngā mea e tupu ana i muri i te taenga mai o ngā kaiwhakamahi ki tō paetukutuku.

E rua noa ngā mea e tino hiahiatia ana e koe:

  • Te whakawhanaungatangaKei te huri haere te reiti whaiwhai me te reiti peke o GA4 i te “Ngā wāhanga kua whakaritea”e ai ki te whakamārama
  • Ngā kaupapa matuaKa āhei a GA4 ki te tohu i ngā kaupapa hira hei tūāhuatanga matua, hei ine i ngā whanonga e hira ana ki te pakihi.

Ka taea e koe te whakaaro ki te Analytics hei “panoni me te whakamana kounga” o te SEO.

2.3 Aroturuki whakahaere (kōwhiringa, engari he tino whai hua): wā kore mahi, tiwhikete, hapa 5xx, ngā huringa tere

He tino māmā te pātai e whakautua ana e ia:

  • Kua tīmata tō paetukutuku ki te oma pōturi, ki te pakaru rānei, ki te whakaatu hapa rānei, ā, kāore koe i mōhio?

Ko te mataku nui rawa atu i roto i te SEO, ko te mea kāore pea koe e kite i tētahi raruraru kounga o te paetukutuku mō tētahi wiki katoa; ā, i te wā ka kite koe, kua pā kē te pānga ki te torotoro me te tārua.

2.4 Tātari Whakatauranga me te Aroturuki Kaitākaro: Aro anake ki ngā ahunga; kaua e tukua kia pāngia ō whakataunga e ngā kare ā-roto.

He pai mō:

  • Kimihia ngā huarahi kia puta he pikinga whakamutunga mai i ngā tūranga 8–20.
  • Tirohia mēnā kei te piki whānui rānei, kei te heke whānui rānei te kaupapa matua.

Ehara i te mea e hāngai ana mō:

  • Te aro turuki i ngā huringa kare ā-roto o tētahi kupu kotahi ia rā
  • Mēnā ka heke e rua ngā tohu i tēnei rā, ka whakahou mātou i te whārangi katoa.

3. Anga tohu: Te whakarōpū i ngā raraunga katoa ki roto i tētahi pūnaha tohu e whā ngā taumata

Mā te wehewehe i ō ine ki ngā papa, kāore koe e kapi i ngā pūrongo.

Taumata 1: Hauora (Ka taea te tiki anō? Ka taea te tāurutau?)

Me pānui ia wiki:

  • Hapa kōpuku: 404, 5xx, ngā hapa whakahāere
  • Tauākī mō te rārangiKo ēhea kāore anō kia tāpirihia ki te rārangi, ā, he aha ngā take?Tūtohu whārangi mō report (Ka tukuna he rārangi take mō ngā take i kore ai ngā tūemi i tāurua)
  • Tūnga o te Mahere Pae: Angitu/Hē, mēnā he URL hē
  • Ngā tatauranga tararua: te tatau o ngā crawls, te tūnga urupare, ngā raruraru wātea (Ngā tatauranga tarai report）

Ko te whāinga i konei kia kaua e aukatia te tipu e ngā take hangarau.

Papanga 2: Mahi rapu (mēnā i kitea te pānui, i pāwhiria rānei)

Me pānui koe i tēnei ia marama:

  • Pāwhiri
  • Whakaatu
  • Tauwhitinga pāwhiri
  • Tūnga toharite (tirohia noa te ahunga)

Ko ēnei tohu e whā Konsō Tātari Rapu Te pūtake o te pūrongo whakaaturanga.

Ko te whāinga o tēnei wāhanga: he tautuhi i ngā whārangi whai wāhi (ka taea te whakapai ake mā te whakapau kaha iti anō).

Papanga 3: Kounga o te whārangi (mēnā he whai tikanga ngā manuhiri)

Me pānui koe i tēnei ia marama:

  • Te whakawhanaungatangareiti whaiwāhanga / reiti peke) — Ka whakarato a GA4 i tētahi whakamārama mārama mō ngā whakamārama me te hononga i waenga i te reiti whai wāhi me te reiti peke.
  • Ngā mahi matuaNgā kaupapa matua) — Tohua ngā kaupapa nui hei 'ngā kaupapa matua' kia ine i te uara pakihi.
  • Te kounga o ngā whārangi urunga: Ko ēhea whārangi e whakaputa ana i ngā pātai, i ngā rēhitatanga, i ngā ota rānei, ā, ko ēhea anake e whakaputa ana i te “haerenga teka”?”

Ko te whāinga i tēnei wāhanga: kia kaua e puta he āhuatanga e piki ana te nui o ngā waka, engari kāore te pakihi e rereke.

Papanga 4: Te wheako kaiwhakamahi me te hauora o te tauira (he pōturi? ka peke? he whakaroa ngā whakawhitinga?)

Kāore e hiahiatia kia whakarerekē i ngā tautuhinga o tēnei taumata ia rā, engari me āhei koe ki te kite i ngā take taumata tauira.

Ngā Tohu Matua PaetukutukuKo ēnei ngā ine e whakamahia nuitia ana: LCP, INP, CLS me ngā pae here kua tūtohutia (hei tauira: LCP 2.5 hēkona, INP 200 ms, CLS < 0.1).

Ko te whāinga i tēnei wāhanga: kia kore ai e aukati ngā take wheako kaiwhakamahi i te mahi whānui.

4. Ritenga: Whakamutu i te rerenga ia wiki, tupu ia marama, whakahou ia hauwhā (huri i te SEO hei tikanga mau tonu)

4.1 Ia wiki: Tirohia ngā āhuatanga rerekē (whakamutu toto)

Mā te whakapau noa i te 20–30 meneti ia wiki, ka kitea e koe ngā raruraru nui i te tīmatanga.

Rārangi ā-wiki o ngā hē (kia tirohia i runga i te raupapa)

  1. He panonitanga rerekē kei roto i te kapi o te tohu?
    • Ka whakamōhio atu te tātaritanga whārangi mō report ki a koe he aha te take kāore i tātaritia tētahi whārangi (hei tauira, i aukatia e robots.txt, he whārangi tārua).
  2. Kua piki ake te maha o ngā hapa torotoro?
    • 404, 5xx, kāore i angitu te whakahāere
  3. Kua puta rānei, kua piki rānei te hapa 404 māmā?
    • Ko te 404 ngohengohe he wā ka kitea he ngaro te whārangi, engari ka whakahoki mai he waehere tūnga 200; ka tohu tēnei e Search Console i roto i te pūrongo whakarārangi.Kua whakamārama hoki ngā mana whakahaere...ngā take noa me ngā tohu
  4. He hapa kei te mahere paetukutuku?
  5. Tirohia mēnā he hē i ngā tatauranga torotoro (pēnei i te hekenga ohorere o te rahinga torotoro, te pikinga rānei o ngā wā whakautu)

Ngā tuku ā-ia wiki：

  • Rārangi Rerekētanga ā-Wiki (3–10 ngā tūemi), ā, kei ia tūemi e kī ana mārama: Tohu → Take e whakapaetia ana → Ngā hikoinga e whai ake

Ka kitea e koe, ehara te tino raruraru o te SEO i te mea kaha ake ō kaiwhakataetae, engari ko tō paetukutuku kua pakaru, ā, kāore koe i te mōhio.

4.2 Marama: Rārangi Whai Wāhitanga (Tipu)

Whakahaerehia he “taupū whai wāhitanga” kotahi i ia marama; koinei te puna tino pono mō te tipu.

Momo Whai Wāhitanga 1: Ngā Whai Wāhitanga CTR (te tūraru iti rawa, ngā hua tere rawa)

Ngā ture whakatau：

  • He nui ngā whakaaturanga, engari he tino iti te reiti pāwhiri (CTR) (ki ērā atu rapunga me ngā whārangi ōrite)

Ngā take noa：

  • Kāore te taitara me te whakarāpopototanga i te mārama; kāore ngā kaipānui e mōhio he aha ka kitea e rātou ina pāwhiri rātou.
  • Ka puta mai he hoahoa hou, he kaiwhakataetae kaha rānei i ngā hua rapu, ka āhua kore e pai ō hua.“

Te arorau o ngā mahi (mai i te tūraru iti ki te tūraru nui)

  1. Whakarerekē i te taitara: kia mārama ake ai te whakaatu i te raru e whakatau ana, ko wai te hunga whakarongo, me ngā mea e tukuna ana e koe.“
  2. Whakamārama kua whakarerekētia: I roto i ngā rerenga kōrero e rua, whakamārama “he aha āu e whiwhi ai + ngā āhuatanga matua”
  3. Whakarerekēhia te whārangi urunga: Me mārama te whārangi urunga i roto i te 10 hēkona (hononga ki tō Rārangi Arotake Whakapai Whārangi)
  4. Tuhia anō te hanganga anake ina kua whakapūmau koe kāore ngā ihirangi e hāngai ana ki te kaupapa.

Ngā paearu whakaae(Me tutuki kotahi o ēnei e whai ake nei)

  • Te pikinga o te CTR
  • Pāwhiritia kia piki ake
  • Kāore hoki he hekenga nui o te whaiwāhitanga nā ngā taitara whakapohehe (pērā i kitea i GA4)

Ko ngā painga o tēnei momo whakapai ake, kāore e hiahiatia he panonitanga nui ki te ihirangi, ā, kāore he tūraru mō te tāurutanga.

Momo Whai Wāhitanga 2: Ngā whai wāhitanga kua whakarārangihia mai i te 8 ki te 20 (te “rohe tere” mō te uara nui rawa)

Ngā ture whakatau：

  • Kei te tata ki te whārangi tuatahi, engari kāore anō kia tae atu.
  • I te nuinga o te wā, ka pā tēnei ki te “mōhiotanga ngaro”, te “koretake o te mārama o te hanganga” rānei, me te “koretake o ngā hononga ā-roto”.”

Rārangi o ngā āputa noa (e ai ki te auau o te puta)

  • Kāore he tauira: he ariā anake, kāore he tauira
  • Kāore he whakataurite: E hiahia ana te kaipānui ki te whakataurite i a A rāua ko B, engari ko A anake tāu e matapaki ana.
  • Ngā hikoinga kua ngaro: Kāore he rerenga mahi e taea te whakahaere
  • Kei te ngaro FAQ: Kāore i whakautua te pātai a te kaipānui.
  • Kore hononga ā-roto: Kāore te pae tukutuku e whakaarohia tēnei whārangi hei whārangi matua.

Te aronga o ngā mahi

  1. Whakakī i ngā āputa (Tauira/Whakatairite/Hipanga/FAQ)
  2. Whakapaihia ngā hononga ā-roto: Hono atu ki tēnei whārangi mai i ngā whārangi āhuatanga me ngā whārangi ihirangi e hāngai ana (whakamahia he kuputuhi hononga mārama)
  3. Whakahou i ngā pārongo kua tawhito (ina koa ngā akoranga, ngā taputapu me ngā whakaahua mata)
  4. Ā muri ake, whakaarohia ngā toronga raraunga hanganga matatini ake (kaua e tīmata mā te whakakī i ngā mahere ināianei)

Ngā paearu whakaae

  • E piki ana i te tūnga toharite o te 8–20 ki te tekau runga (rānei tata ki reira)
  • rānei he pikinga nui o ngā pāwhiri, o ngā whakaaturanga rānei

Momo Whai Wāhitanga 3: Te hekenga o te rongonui o ngā ihirangi tawhito (te utu pai rawa atu mō te moni)

Ngā ture whakatau

  • Kua pai te mahi i roto i ngā 3–12 marama kua pahure, engari kua heke i ngā rā tata nei.
  • Tērā pea kua tawhito ngā ihirangi, kua whakahōutia rānei e ō whakataetae ā rātou ihirangi, kāore rānei e hāngai tonu te hanganga o te whārangi.

Mahinga (e tino tūtohutia kia whakaritea kia rite)

  • Whakahou i ngā wāhanga matua (tāpiri pārongo hou, tango ihirangi tawhito)
  • Whakakapia te whakaahuamata tawhito
  • Tāpiri i ngā pārongo mō te “Whakahōutanga whakamutunga” (hei whakapakari i te whakapono)
  • Whakakotahitia ngā ihirangi tārua: Whakakotahitia ngā tuhinga e rua e ōrite ana hei kotahi, kia kaha ake ai (me te whakatinana i tētahi whakawhiti 301)

Ngā paearu whakaae

  • Whakaatu i te whakaora, pāwhiri kia whakaora
  • He pikinga o ngā rapu hono (whānuitanga nui ake)

4.3 Ia hauwhā: Ngā whakahōu hanganga (kia mau tonu ai te tipu)

Kāore he take kia nui āu mahi ia hauwhā, engari ia wā ka mahi koe, ka kaha ake tō pae ki ngā huringa:

  • Waihangahia ngā whārangi taunga, ngā whārangi pokapū rānei hei whakarite i ngā ihirangi mō taua kaupapa kia noho pūnaha tūhonohono.
  • Te whakarōpūtanga anō i ngā hononga ā-roto: he hanganga toru-ara (ki runga, taurite, ki raro)
  • Whakapaihia ngā ihirangi ngoikore: whakakotahitia, tuhia anō, whakakore rānei
  • Whakapainga taumata tauira: kia whakarite kia whakatakotoria aunoa ngā whārangi tuhinga me ngā whārangi hua ki tētahi paerewa tiketike (kia whakaiti i te mahi ā-ringa)

5. Rauemi whakatika raru: He aha te mea tuatahi hei tirotiro ina kitea he hapa (kaua e whakarerekē noa—koinei te huarahi tere rawa ki te whakatika)

Anei te wāhanga tino hira: mēnā ka whai koe i tēnei raupapa whakatika raru ina tutaki koe ki tētahi raru, ka taea e koe te karo i te whakakino ake i ngā āhuatanga.

5.1 Tūponotanga A: He hekenga ohorere o te whakaurunga/tāurutau

Rārangi arorau mō te whakatika raruraru (mai i te mea tino hira ki te mea tino noa)

  1. He hē te whakamahi i te 'noindex', rānei kei aukatia e tētahi ture?
    • Ka tohu te tāurutanga whārangi mō report i ngā whārangi hei “kāore i tāurutia” mō ētahi take, pērā i te aukatinga e robots.txt, te kape rānei o ngā whārangi.
    • Aratohu Mana mō robots.txtKa whakatūpato hoki tēnei kia kaua e whakamahi i te robots.txt hei huarahi huna i ngā whārangi tukutuku; ahakoa kua aukatia e robots.txt ngā URL, ka puta tonu pea rātou i ngā hua rapu, ahakoa kāore he whakamārama; mēnā e hiahia ana koe kia kaua e puta tētahi whārangi i ngā hua rapu, me whakamahi koe i ētahi atu tikanga pērā i te tapanga noindex.
  2. He nui rānei ngā hapa 5xx, ngā raruraru wātea rānei?
    • Ka whakaroa ngā hapa HTTP 5xx i te tukanga rapu, ā, tērā pea ka tangohia te whārangi i te rārangi tohu; mā ngā hapa 4xx ka aukatia te whārangi i te rārangi tohu;Ngā tuhinga ā-tureKa whakamārama hoki e pā ana ki te hapa 'network/DNS' e whakaarohia ana he hapa 5xx.
  3. He raru kei te mahere paetukutuku?
    • Ko te tuku i tētahi mahere pae he tūtohu noa iho; kāore e whakarite kia tirotirohia tō pae, engari mēnā he hapa i roto i te mahere pae, tērā pea ka ngaro ngā tohu hanganga.
  4. Kua puta rānei ngā panoni URL, ngā hapa whakahoki rānei i te hoahoa hou o te paetukutuku?

Ngā Mātāpono WhakahaereTuatahi, me whakarite kia taea te torotoro me te tāpiri ki te rārangi o te paetukutuku; kātahi ka taea e tātou te matapaki mō ngā ihirangi me ngā tūnga.

5.2 Tūponotanga B: Kua noho pū ngā tūnga, engari kua heke ngā reiti pāwhiri-whakawhiti

He mea noa iho tēnei nā tētahi raruraru CTR, nā rānei ngā panonitanga ki ngā whārangi hua rapu.

Te raupapa whakatika raruraru

  1. Kua rerekē rānei te whakatakotoranga o te whārangi hua rapu (SERP), kua puta rānei ētahi kaiwhakataetae kaha hou (e pana ana i ō hua ki raro)?
  2. He kore mārama, he kore ātaahua rānei te taitara me te whakaahuatanga (e hua ana i te hekenga o te reiti pāwhiri)?
  3. Kei te pōturi te whakahaere o te whārangi, kei te kore pumau rānei (e āwangawanga ana ngā kaiwhakamahi ki te pāwhiri, ka wehe tonu rātou i muri tonu i te pāwhiri)?
  4. Kei te kore e tutuki te whārangi i ngā tūmanako o te kaiwhakamahi (ka pāwhiri te kaiwhakamahi, ā, ka kitea e ia kāore i te mea i rapu ai ia)?

Te whakahaereWhakatairangahia te whakapai ake i te CTR me ngā ihirangi kei runga ake i te pae (mōrearea iti).

5.3 Tūāhua C: Kua whakarerekē koe i te ihirangi, engari kāore koe e kite i ngā panonitanga

Ko ngā take tino noa i konei ko “e whakaaro ana koe kua whakarerekē koe, engari kāore anō a Google kia kite i aua panonitanga” rānei 'he tino nui rawa ngā panonitanga kia taea te tautuhi'.

Te raupapa whakatika raruraru

  1. Kua tūturu rānei kua tirotirohia?
    • Ka taea e koe te whakamahi Tātari URL Ka taea e koe te tono kia tirotirohia tētahi URL kotahi, engari kia mōhio koe he here kei te whakamahia; mā te tuku tono maha kāore e tere ake te tirotiro.
  2. He tino kaha rawa ngā panonitanga (ka kore e taea te tautuhi ko tēhea āhuatanga e whai hua ana)?
  3. Kua haere koe ki te ara hē? (Mēnā kāore te ihirangi e tutuki ana i te whāinga i whakaarohia, kāore he whakatikatika e āwhina.)
  4. Kei te pāngia tēnei e te mekameka penapena (penapena pūtirotiro/CDN/penapena tūmau takenga), ā, kei te kite koe i tētahi putanga tawhito?

Te whakahaereMai i tēnei wā, mō ia panoni, whai i te tukanga o te “rārangi panoni + ngā whakahōu ā-wāhanga + matapihi whakaae” (tirohia te Wāhanga 7).

6. Whakamāramahia mārika te “papaanga mahi”: tautuhia tūturu ngā mea me whakarerekē mō ia whai wāhitanga (kua whakarārangi i runga i te tūraru)

6.1 Pukapuka o ngā mahi whakapai ake a te CTR (mai i te tino haumaru ki te tino whai hua)

Hipanga 1: Whakamārama i te taitara (te mea nui rawa)

  • Tuhia te taitara kia mōhio tonu ngā kaipānui he aha tā rātou ka whiwhi.“
  • Ehara i te mea mā te whakakī i ngā kupu matua, engari mā te tuku uara mārama.

Hipanga 2: Huri i te “Whakamārama” ki te 'Whakarāpopototanga whārangi'

  • Whakarāpopoto i roto i ngā rerenga kōrero e rua: He aha te raru e whakatau ana koe? + He aha ngā ihirangi matua e whakarato ana koe?
  • Me whakarite kia tino mōhio ngā kaipānui he aha ka puta ina pāwhiri rātou, kia kore ai rātou e pāwhiri hē, ā, ka wehe atu i te whārangi.

Hipanga 3: Me whakarite kia ōrite te oati me te mata tuatahi.

  • Whakaatuhia te whakatau, te mahere ara, me te rārangi tirotiro i te mata tuatahi tonu.
  • Kaua e whakakī i te mata tuatahi katoa ki ngā pārongo papamuri.“

Hipanga 4: Kia whakapono ake te whārangi i ngā hua rapu

  • Tāpiri i te rā whakahou me ngā taipitopito a te kaituhi (mēnā e hāngai ana)
  • Whakauruhia he hanganga mārama (rārangi ihirangi, ngā tohu rārangi)

Whakaae: pikinga o te CTR + pikinga o ngā pāwhiri + kāore he hekenga nui o te whaiwhakawhanaungatanga (GA4).

6.2 8–20 Whare Pukapuka Whakaharatau Sprint (he tino whai hua mō te “whakakī i ngā āputa”)

Tēnā koa whakakīia ngā wāhi kau kotahi i muri i tētahi, mā te whakamahi i te rārangi kei raro nei:

  • Kei te ngaro te hikoinga → Tāpiri “Mahere Ara/Aratohu Hipanga-ā-Hipanga”
  • Kāore he rerekētanga → Tāpiri “Ngā paearu whakataurite me ngā āhuatanga tūtohutia”
  • Kāore he tauira i whakarato → He tauira kotahi mō ia ariā matua
  • Kei te ngaro FAQ → Tāpiri 8–12 pātai hei whakautu i te pātai e whai ake nei a te kaipānui
  • Kei te ngaro ngā hononga ā-roto → Hono atu ki a ia mai i ngā whārangi rangatira o taua kaupapa (hononga ā-roto)

Whakaae: He pikinga i ngā tūnga ki ngā tekau runga, he pikinga nui rānei i ngā pāwhiri.

6.3 Whakahou i te whare pukapuka o ngā ihirangi tuku iho (“Ehara te whakahou i te tikanga tuhi anō”, engari ko te tāpiri i ngā mea e tino hiahiatia ana)

Ko ngā mea e toru anake me mahi e koe i ia whakahōutanga:

  1. Whakahou i ngā pārongo tawhito (atanga taputapu, ngā panonitanga ture, ngā whakaahua mata tawhito)
  2. Te whakakī i te “wāhanga kua ngaro” (te tāpiri i tētahi wāhanga hou mō ngā take matua)
  3. Whakakaha i ngā hononga ā-roto (whakauru i ngā ihirangi hou ki te anga kaupapa)

WhakaaeKua hoki mai ngā whakaaturanga me ngā pāwhiri, ā, kua piki ake te maha o ngā rapunga.

7. Whakamana me te Whakaaturanga: Te whakarite kia taea te whakamana i ia panoni ka mahia e koe hei whai hua.“

Ko te mea tino whakamāharahara mō te SEO ehara i te kore tipu, engari ko te mea, ka piki te hunga toro, kāore koe e mōhio he aha; ā, ka heke, kāore koe e mōhio he aha i puta ai. Kotahi anake te rongoā:Ngā Tuhinga Paerewa me te Whakaaetanga。

7.1 Rārangi Panoni (Putanga tautoko iti rawa)

Tuhia ngā tūemi e ono anake ia wā ka whakarerekē koe:

  • Wāhitau tukutuku
  • Rā o te whakarerekētanga
  • He aha ngā mea kua whakarerekē (taitara/whakarāpopototanga/i runga ake i te pae/FAQ/hononga ā-roto/whakahou)
  • Te whānuitanga o ngā panonitanga (whārangi kotahi, tauira rānei)
  • Paanga e tūmanakohia ana (pikinga o te reiti pāwhiri / whakapai ake i ngā tūnga / pikinga o ngā huringa)
  • Te wā whakaae (2–4 wiki) me ngā paearu whakaae

Ka tīmata koe ki te aro turuki i ngā mea, ka huri tonu te SEO mai i te “tohu pango” hei “tarihanga pūhanga”.

7.2 Whakahokia i ngā hikoinga iti (huri kotahi anake te momo taurangi i ia wā)

Kaua e kai katoa i te wā kotahi:

  • Huri i te taitara + Huri i te ihirangi + Huri i te hanganga + Huri i te URL + Huri i te schema
    Mā tērā huarahi, kāore koe e mōhio ana he aha ngā mea e whai hua ana.

Rārangi tūtohutia (mai i te tūraru iti ki te tūraru nui):

  1. Taitara/Whakamārama
  2. Hoahoa whārangi kāinga
  3. FAQ/Whakakī i te āputa
  4. Ngā hononga ā-roto
  5. Ngā panonitanga taumata tauira
  6. Ngā panonitanga URL (te huarahi tino tūpato, e whai wāhi ana ki te whakawhitinga me te whakahāere)

7.3 Rōpū whakahaere (hei āwhina i a koe ki te tautuhi mēnā ko ngā panonitanga te take)

He tino māmā te rōpū whakahaere:

  • Kimihia ngā whārangi o te momo kotahi (tānghatanga kotahi/tārua kotahi) kāore koe i whakarerekē.
  • Whakatairite i āna ahunga i taua wā anō.

Mēnā ka whakaatu hoki te rōpū whakahaere i te hekenga, tērā pea:

  • Ngā huringa ahumahi, ngā panonitanga o ngā whārangi hua rapu miihini (SERPs), ngā rerekētanga ā-tau
    Ehara i te mea kua whakakino ake koe.

7.4 Ngā tūmanako tika mō te tono ki te tātari pae tukutuku me te whakahāngai tere

Ina whakaputa koe i ngā whakahōutanga hira, ka taea e koe te whakamahi i te taputapu Arotake URL hei tono kia tirotirohia tētahi URL kotahi, engari e kī ana te aratohu ā-ture:

  • He rahinga tuku
  • Ehara i te mea ka tere ake te tukanga rapu mā te tuku tono maha ki taua URL kotahi.

Nō reira, ko te huarahi tika:

  • Whakaarohia hei taputapu mō te whakaoho i tētahi tirotiro
  • Kaua e whakaarohia hei “pūwhakarei”.”

8) Te rapu raru motuhake mō ngā take hangarau: 404, 404 ngohengohe, 5xx, robots.txt, whakawhitinga

8.1 404 vs 404 ngohengohe: He aha e tino whakapoapoa ake ai ngā 404 ngohengohe

  • 404: Kāore i kitea te whārangi, e whakahoki ana i te 404
  • Hapa 404 māmā: Ka whakamōhio te whārangi ki te kaiwhakamahi kua ngaro, kua kore rānei he ihirangi, engari ka whakahoki te tūmau i te waehere tūnga 200.
    Whakamārama ā-ture Hapa Māmā 404: Ka whakahoki i te waehere tūnga 200, engari e tohu ana ngā ihirangi o te whārangi kāore te whārangi e noho ana; tērā pea nā te whārangi kau, te rapu ā-roto kāore he hua, te kore JavaScript, me ērā atu.

Ngā āhuatanga noa e whakaoho ana i tētahi 404 māmā

  • Kāore i puta he hua i te rapu pae, engari i whakahokia he waehere tūnga 200.
  • I muri i te tango i te hua i runga i te tūrua, ka whakaatu “Kāore he ihirangi”, engari kei te 200 tonu.
  • He kōnae JS kua ngaro e hua ana kia whakaatuhia te mata hei mata mā.
  • He hapa i te tauira CMS e puta ai he whārangi mā

Ngā mātāpono o te whakahou

  • Ki te kore e kitea, whakahokia he 404, he 410 rānei.
  • Mō ngā hua kua whakakorehia, whakaritea he whakawhiti 301 ki te whārangi whakakapi e tino hāngai ana, kia whakahokia rānei he waehere tūnga 410 (i runga i ngā whakaritenga pakihi).
  • I te nuinga o te wā, kāore e tika kia whakaurua ngā whārangi rapu kau ki te rārangi (me whakakore hoki i ngā mahere paetukutuku).

8.2 Ko te pānga o ngā hapa 4xx/5xx ki te torotoro me te tāpiri tohu (me aro nui)

Kōrero ā-ture:

  • Ka whakakorehia te URL i te rārangi tohu mō ngā hapa 4xx.
  • Ka whakaroa ngā hapa 5xx i te tukanga rapu, ā, tērā pea ka tangohia te whārangi i te rārangi tohu.
  • Hapa whatunga/DNSKa whakahaeretia hei hapa 5xx

Nō reira, ko tētahi o ngā mea tino hira me mahi e koe ia wiki, ko：
Aroturukihia ngā hapa 5xx me ngā hapa whakahāngai, ā, whakatikahia tuatahi ngā raruraru pumau o te paetukutuku.

8.3 Te rerekētanga i waenga i te robots.txt me te noindex (kaua e whakawhāiti)

Ko te kaupapa matua o robots.txt he whakahaere i te rerenga o ngā kaitirotiro tukutuku.Kua tuku hoki ngā mana whakahaere i tētahi whakatūpato.Kaua e whakamahi i te robots.txt hei huna i ngā whārangi tukutuku, ā, kia mōhio hoki ka puta tonu ngā URL kua aukatia e robots.txt i ngā hua rapu.

Ngā whakatau whaihua

  • E hiahia ana ki te kī “Kaua e whakatere” → robots.txt
  • Kei te hiahia koe kia kaua e puta i ngā hua rapu → noindex/mana whakaaetanga/te tango
  • Me tūpato ina whakakotahitia ngā ture kia kore ai e taupatupatu (whakamātauria i te taumata iti tuatahi i mua i te whakarewatanga)

8.4 Hoahoa Anō me te Whakawhiti Pae: Ko te tino āwangawanga ehara i te hekenga iti o ngā tūnga, engari ko te kore whakarite i ngā whakahāere.“

Te whakawhitinga (ngā panonitanga URL, ngā panonitanga ingoa rohe)He tuhinga mana tūturu e pā ana ki tēnei.… e whakakaha ana i te hiahia kia whakaritea te pae hou me te mahere URL, kia whakaitia rawa atu ngā pānga kino.

Ngā paearu whakawhiti iti rawa (taumata o te whārangi matua)

  • Tuatahi, kaweake te rārangi o ngā URL tawhito.
  • Ripanga whakawhiti mai i te tawhito ki te hou (kaua e tohu ngā hononga katoa ki te whārangi kāinga)
  • Ngā wāhi matua hei aroturuki i muri i te whakarewatanga: ngā hapa 404, ngā 404 ngohengohe, ngā mekameka whakahāere, me ngā panonitanga o te taupoki tūtohu
  • He pumau ake te whakawhitinga ā-wāhanga i te whakawhitinga kotahi anake.

9. Te Wheako Kaiwhakamahi me te Tere: Te whakarite kia taea te ine i te “Wheako Kaiwhakamahi” mā ngā Core Web Vitals

Ko Core Web Vitals (CWV) he huinga ine e ine ana i te wheako tūturu o te kaiwhakamahi, ā, e whakarato ana i ngā pae here kua tūtohutia, hei tauira:

  • LCP: Hei tino pai, i roto i te 2.5 hēkona
  • INP: Kia mau ki raro iho i te 200 ms mēnā ka taea
  • Kaiwhakawhiti AkorangaHei iti rawa e taea ana, he pai ake kia raro iho i te 0.1

Te whakapai tonutanga o te whakamahinga tika o CWV

  • Kāore e hiahiatia kia mātakitaki koe ia rā.
  • Engari ka kitea e koe kei te noa te CTR, kei te noa ngā tūnga, kei te noa ngā pāwhiri, engari kei te heke ngā huringa, kei te piki ngā reiti peke.
    I te nuinga o te wā, ko te wheako kaiwhakamahi, ko te tere rānei te mea e ngoikore ai.
  • Ka whakarerekē nui koe i tētahi kaupapa, mono tāpiri, tauira rānei
    Me whakahaere he arotake CWV kia aukati i ngā aitua taumata tauira.“

10. Huri hei tikanga whakahaere paerewa (SOP): he mahi ā-wiki, ā-marama rānei kua whakaritea.

10.1 Tikanga Mahi Paerewa ā-Wiki (Whakamutu toto)

  1. Tātari i te whakawātea i te taupoki tohu (Ngā take mō te kore whakauru ki te rārangi）
  2. Tirohia ngā hapa whakatere (ngā hapa 404, 5xx me ngā hapa whakahāngai)
  3. 查 hapa 404 māmā Kua puta kē?
  4. Tirohia te tūnga o te mahere paetukutuku (Tuhipoka:He whakahau noa iho te tuku）
  5. Rapu me te tikiTirohia ngā hē i roto i ngā tatauranga(Rōrahi rerenga, wā urupare, wātea)

Putanga: Rārangi o ngā hapa mō tēnei wiki (3–10 ngā tāurunga) + raupapa tukatuka (tuatahi ngā hapa 5xx, katahi ngā hapa 404, ā muri ake ko ērā atu)

10.2 Tikanga Mahi Marama (Tipu)

  1. Ngā whai wāhitanga CTR: Tīpakohia ngā whārangi e 10 → Whakahouhia te taitara, te whakamārama me ngā ihirangi kei runga ake i te pae.
  2. 8–20 Whai Wāhitanga: Tīpakohia ngā whārangi e 10 → Whakakīia ngā āputa + hono ā-roto
  3. Whakahou i ngā ihirangi tawhito: Tīpakohia ngā tuhinga e rima → Whakahou i ngā pārongo tawhito + tāpiri i ngā wāhanga matua
  4. 404/Tiaki Whakahōu Ara: Te whakapai hononga me te whakahou whakawhitinga
  5. Arotake: Tuhia ngā mahi i whai hua → Huri ēnei hei tauira (tauira taitara, tauira FAQ, tauira hanganga)

Putanga: Rārangi o ngā whai wāhitanga mō tēnei marama (whārangi 10–30) + rārangi o ngā mahi kua oti + mahere mō te marama e heke mai nei

10.3 SOP hau-tau (Whakahou Hanganga)

  1. Waihangahia 1–3 whārangi urunga/whārangi whakakotahitanga
  2. Whakarōpūtia anō ngā hononga ā-roto (ki runga/whakapae/ki raro)
  3. Whakapaihia ngā ihirangi ngoikore (whakakotahitia, tuhia anō, whakakorehia rānei)
  4. Arotake wheako taumata tauira (CWV/Pānuitanga pūkoro)

Hua: Mahere whakarōpūtanga ā-whā hau + aratohu tauira (kia ōrite ai te tuhi puta noa i te rōpū)

11. Ngā Pātai Auau

1. He aha kāore ngā raraunga i te Search Console e whakaatu ana i te wā tūturu?

He mea e tūmanakohia ana tēnei. Me hanga tō whakataunga i runga i ngā “ahunga” me ngā “wā”, kaua e whakawhirinaki ki te whakaaro “mehemea ka huri i tēnei rā, me piki āpōpō”.

2. Mēnā he iti te CTR, me whakarerekē tuatahi e au te taitara, te ihirangi rānei?

Tīmatahia mā te whakahou i te taitara, te whakamārama me ngā ihirangi kei runga ake i te pae (mōrearea iti); mēnā ka piki te reiti pāwhiri engari ka heke te whai wāhitanga, hoki mai, ā, whakarerekēhia ngā ihirangi kia hāngai ake ki ngā hiahia o te kaiwhakamahi.

3. Me aha ahau mēnā kua piki ngā pāwhiri, engari kāore ngā huringa i piki?

Tirohia mēnā kua heke ngā kaupapa matua i roto i Analytics, me te kino rānei o te kounga o ngā whārangi urunga. Ka tautoko a GA4 i te tohu i ngā kaupapa matua hei tūāhuatanga matua Hei ine i ngā whanonga tino hira mō te pakihi.
Tērā pea kei te kukume te taitara i te hunga whakarongo hē; me whakarerekē te oati kia hāngai pai ake ki te ihirangi.

4. He aha kāore taku paetukutuku e tāruatia ahakoa kua tukuna e au te mahere paetukutuku?

Tēnā koa mōhio, he tūtohu noa iho te tuku i tētahi mahere paetukutuku; kāore e whakarite kia tirotirohia, kia rārangi ingoa rānei tō paetukutuku.
Me hoki koe ki muri, ā, me rangahau i ngā take o ngā raruraru kapi tohu, o te kounga o ngā ihirangi me te pumau o te paetukutuku.

5. He aha te 'soft 404'? Me pēhea taku whakahaere i tēnei?

Ka puta he 404 ngohengohe ina whakahokia he waehere tūnga 200, engari e tohu ana te whārangi kāore te ihirangi i te noho, he kau rānei.Konsō Tātari Rapu Ka tohuia.
Whakahaere: Mēnā kāore te whārangi e noho ana, whakahokia he whakautu 404, 410 rānei; mēnā kua tangohia te whārangi, whakatinanahia he whakawhitinga 301; kia kaua e whakarārangihia ngā whārangi hua kau.

6. Kua whakahou au i taku ihirangi—me pēhea taku āwhina i a Google kia tere ai te tiki?

Ka taea e koe te whakamahi i te Arotake URL hei tono kia torotorohia tētahi URL kotahi, engari he here rahinga; mā te tuku tono maha kāore e whakatere ake te tukanga.
Tika mahi: Me whakarite kia taea te torotoro i te pae, kia āhei ngā hononga ā-roto ki te kitea e ngā kaitoro ihirangi, ā, kia pumau te pae.

7. Ahea koe e hanga ai i tētahi whārangi urunga?

Ka kitea e koe he kohinga ihirangi e hāngai ana ki tētahi kaupapa, kāore he hononga ā-roto kaha, ā, e hiahiatia ana he ara “hipa-ia-hipa” mō ngā kaiwhakamahi—mai i ngā pūtake ki ngā kaupapa matatau ake—me waihanga e koe he whārangi urunga motuhake. Mā tēnei ka whakapai ake i te mārama o te hanganga me te whaihua o ngā hononga ā-roto.

8. He whai take rānei te tirotiro i ngā tūnga ia rā?

Ehara i te mea pērā. He whai hua ake te whakahaere i tētahi “rangahau āheinga āputa whakatauranga” kotahi i ia marama, ā, kia arotahi ōu kaha ki ngā mahi e akiaki ana i te tipu.

9. Ka pā te whakarerekē i te URL ki te SEO?

Āe, nō reira ka whakarerekē mātou anake i ngā wā e tika ana, ā, ka whai i te tukanga whakawhiti kia whakarite i te mahere URL mapping me ngā whakahāere.Ngā tuhinga mana mō te maneneE whakakīkī ana kia whakaritea ngā whakarite hei whakaiti, hei whakaiti rawa hoki i ngā pānga kino.

10. Ka whakahoki tōku paetukutuku i ētahi wā i tētahi hapa 5xx. He tika kia tirohia?

Āe. Ka whakaroa te hapa 5xx i te tukanga rapu, ā, tērā pea ka tangohia te whārangi i te rārangi tohu;Hapa whatunga/DNSKa whakaarohia hoki he hapa 5xx.
I roto i ā mātou mahi whakapai tonutanga, ko te pumau te mea nui rawa atu ki a mātou.