Ur tḥeqqeṛ ara ad tferneḍ ahil d amezwaru
Aṭas n yimdanen ttbeddun s uselken n WordPress, Shopify, Wix, iqeddacen, neɣ timudmin, maca deg tidet asteqsi i d-yezrin aya d wa: d acu n wanaw n usmel i tebɣiḍ ad tesneqdeḍ? Asmel n ublug, asmel n tkebbanit, asmel n uzzay i berra, asmel n commerce électronique, asmel n portfolio, neɣ asmel n umeẓlu adigan? Ma yemgarad wanaw, ad yemgarad ula d tɣessa n yisebtar, ayen i d-yessefk ad yili deg-s, ansa ara d-yekka uzzray, akked wamek ara d-yili uselḥu.
Afham s yiwet n tefyirt
Asudeb n usmel yessefru asteqsi “anwa anaw n usmel ara bnuɣ”, taɣessa n usebded n usmel tesefru “amek ara d-nebnu anaw-a n usmel”.
Amek ara tissineḍ
01
D acu i tezrawt, ad tissined taṛmist, ad tazneḍ asteqsi, ad tgezneḍ srid s internet, neɣ ad twaliḍ igummaḍ-ik yerna ad k-id-nermseḍ? Iswan mgaraden, ihi anaw n usmel ad yemgarad.
02
D ameggaz n umagrad, asebter n tkebbwanit, aznuzu, imedyaten n isenfaren, neɣ talɣut n umeẓlu adigan? Agbur agejdan iɣebber talɣa n usebter.
03
D acu i d amagrad n imagraden, d anadi n tkeṛḍiwin, d affar n imeẓla i d-yezzin, d anadi n ifarisen, neɣ ad walin axeddim-ik sakin ad ak-id-rren? Aya ad iḥaz asebter akked yisental agejdanen.
Anaw n usmel
Yelha i usuffeɣ ameslas n imagraden, uselkem n ugbur, asemiḍen n tráfik SEO, d ubeddel n usenfari ama d udmawan neɣ n tbrand.
Yettwafeg i uskan n tkebbanit, imeẓla, yimedya, tugna n tecreḍt akked yisallen n unermes, s uswaḍ ɣef uqbel n yisesten d usbeddi n laman.
Yelha i uskan n yifarisen, tazmert d tarrayin n umend n tdukli i yimsaɣen n berra, s usmukel ɣef tutlayin yemgaraden, isteqsiyen d usnulfu n laman agrakal.
Yelha i uznuz ɣef internet, i tqecwalt n tiɣin, asellek akked usumer n tladna, akked uselkem ameɣlal n umhaz n ttwala, s usnas ɣef iferdisen akked usired n umezlu.
Yelha i uskan n yiqeddacen n ufeṣṣel, n isenfaren n tuṭṭfa, n yigemmaḍ n tneflit akked ugbur n teqḍiwin, s usatal ɣef usekcem amwal akked usnasay.
Yelha akken ad ttwasknen i yimsaɣen i d-yezzin agbur n umeẓlu, tamiwin n umeẓlu, imedyaten akked yisallen n unermes, s usumer agejdan ɣef usiwel s tilifun d useɣwer n umeskar.
Amek ara temferqeḍ
Amenzu yesemphasiy ugar agbur d uleqqem n umeskar, ma d wis sin yesemphasiy ugar aseken n tazmert d uselket ɣer usiweḍ.
Amenzu amezwaru yexdem agejdan i yimsaɣen n daxel, wis sin yessekcem ugar imsaɣen n berra, tutlayin yemgaraden akked yisutar n usqerdec.
Asmel n usmel n tkebbanin d aseɣti d laman, asmel n uznuzu srid yezga ɣef yifeka, axelles d tarrayt n usuddem n tladna.
Asemlil n yimahilen yettak azal i yimedya d uɣanib n umdan/agraw, ma yella asmel n tkebbanit yettak azal i tkatut n tkebbanit d yimeẓla-is
Ameẓlu adigan ittwaḥsab ugar i temdinin, yiɣiwannen, tilifuna d yiweɛɛden, ma yella isemliyen n tkebbwan ttwabnan ugar i usken n tacreḍt tamatut.
Isemlilen n uznuzu n berra berra ttarran lwelhaɣ ɣef yisutar n usuter d umṣada, ma d isemlilen n ttejra taliktrunit ttarran lwelhaɣ ɣef timhelt tusridt d usizreg srid s internet.
定位常见误区
Amedya, deg tazwara yessefk ad d-teg asmel n tnezzut talektrunit, maca d asmel n tkebbani i d-teg kan; yella iwen i as-yemseḥ i usmel n ublug, maca d asebter n uskan usbiḍ kan i d-teg; yella d asenfar n umeẓlu adigan, maca ur tettwasbadu ara tmnaḍt akked unekcum n usekles. Ma yexṣeḍ ubrid seg tazwara, syin akin afran n wahil, afran n tneɣruft, tirni n ugbur, akw ad yuɣal d ayen ur d-yeshel ara s waṭas.
WordPress、Shopify、Wix 只是建站方式,先确定网站类型才更容易选对工具。
博客、企业、电商、作品集的核心内容不同,页面重点也应该不同。
有的网站要让用户阅读,有的要咨询,有的要下单,有的要预约,目标不同结构就不同。
定位清楚后,你才知道要先准备文章、案例、商品、英文资料,还是本地门店信息。
Ɣer zdat
网站定位解决“我要做哪一类网站”,建站方案解决“这一类网站该怎么搭”。如果还不确定类型,可以先进入对应定位页继续细看。
Nekwni nsemmeɛ adlis d tazwara nniḍen i d-yettwaseklen/yeɛdlen agdud n usirem akked ad d-nerru ddata am waman n usefru n tazwara. Ma teɛmilit ara, ad d-yesɛaḍen kra n yimeḍnan.