网站定位：先判断类型，再选择建站方案

Before choosing a website building solution, determine exactly what type of website you want to make. Different website types have different requirements for page structure, content focus, resource preparation and subsequent building methods. It will be clearer if you position yourself first and then choose a solution.

fig. beginning / Website positioning

Don't pick a programme just yet.

Determine the type of website first, then decide what to do on the road behind it

A lot of people look at WordPress, Shopify, Wix, servers, templates, but really the question further ahead is: Are you going to be a blog site, a corporate site, a foreign trade site, an e-commerce site, a portfolio site, or a local service site? The page structure, content focus, traffic sources and conversion methods will be different depending on the type.

Bottom line.

Website positioning is to solve the “I want to do what kind of station”, station building solutions to solve the “how to build this kind of station”.

How to judge

To judge the positioning of your website, look at these 3 things first

What you want users to do

Is it to read articles, learn about the company, submit an enquiry, place an order online, or look at your work and contact you? The goals are different, the types of websites are different.

What's your main point?

Is it article content, company profiles, merchandise, project examples, or local service information? The core content determines the page structure.

How customers find you

Are you searching for articles, searching for companies, looking for nearby services, searching for products, or are you looking at your work and reaching out? This can affect positioning and content focus.

Type of website

Choose from here first, which site you are more like

Go and see the programme after you've made your selection.

content-based →

Blog site

Ideal for consistently posting articles, doing content operations, building SEO traffic, and establishing a personal or brand presence.

Article Updates · content precipitation · SEO

exhibition type →

Corporate website

Ideal for showcasing the company, services, case studies, brand image and contact details, with a focus on taking on enquiries and building trust.

Brand Showcase · Company Profile · Consultancy Conversion

Overseas Customer Acquisition →

Foreign Trade Website

Ideal for showcasing products, strengths and ways of cooperation to overseas customers, with a focus on multi-language, enquiries and a sense of international trust.

English site · Google Internet company · inquiry

transactional →

E-commerce website

Ideal for selling online, shopping carts, paying for orders and consistently doing event conversions with a focus on merchandise and closing processes.

Product Showcase · Payment orders · Activity Conversion

Showcase →

Portfolio website

Ideal for showcasing design work, photographic projects, development results and case content with a focus on visual presentation and a sense of professionalism.

Case Studies · personal branding · Cooperation opportunities

Regional customer acquisition →

Local Service Sites

Ideal for displaying services, service areas, cases and contact details for customers in the neighbourhood, with a focus on call and appointment conversions.

Nearby Customers · Map Location · Enquiry Appointment

How do you tell the difference?

A few confusing types of websites

Blogs vs Corporate Websites

The former places more emphasis on articles and content updates, while the latter places more emphasis on brand presentation and enquiry conversion.

Enterprise Website vs Foreign Trade Website

The former is mainly for domestic customers, while the latter places more emphasis on overseas customers, multilingualism and enquiries.

Enterprise Website vs E-commerce Website

Business websites focus on introduction and trust, e-commerce websites focus on the product, payment and ordering process.

Portfolio Website vs Corporate Website

The portfolio places more emphasis on examples and personal/team style, and the corporate website places more emphasis on company and service presentation.

Local service websites vs business websites

Local services place more emphasis on cities, areas, phone numbers and appointments, while corporate websites favour overall brand presentation.

Foreign trade website vs E-commerce website

Foreign trade websites usually focus on enquiry and co-operation, while e-commerce websites focus on direct trading and online ordering.

定位常见误区

Many websites are not doing poorly, but are going in the wrong direction to begin with

For example, it should have been an e-commerce website, but only the official website of the enterprise; it was suitable for a blog website, but only a static display page; it was a local service project, but it did not emphasise the area and booking entrance. Once the direction is wrong, the back of the selection of procedures, choose a template, write content will be more and more awkward.

不要先纠结工具

WordPress、Shopify、Wix 只是建站方式，先确定网站类型才更容易选对工具。

不要把所有内容都堆首页

博客、企业、电商、作品集的核心内容不同，页面重点也应该不同。

不要忽略转化方式

有的网站要让用户阅读，有的要咨询，有的要下单，有的要预约，目标不同结构就不同。

不要跳过资源准备

定位清楚后，你才知道要先准备文章、案例、商品、英文资料，还是本地门店信息。

the next step

确定网站类型后，建议这样继续

网站定位解决“我要做哪一类网站”，建站方案解决“这一类网站该怎么搭”。如果还不确定类型，可以先进入对应定位页继续细看。

Solutions